How do SYNOT Group’s priorities for 2026 differ from previous years? Are there specific regions you’re targeting more aggressively?
Ivan Kodaj: Tey don’t differ dramatically. We are continuing the strategy we started one to two years ago, with a strong focus on regulated markets and product development. Europe remains core for us, particularly Central and Eastern Europe where we have our strongest footprint, but we’re also pushing further into Western Europe.
What has accelerated is our international licensing roadmap. After almost three years of preparation, we are now at an advanced stage of obtaining our New Jersey licence, and we are applying in Ontario at the same time. Once you complete New Jersey, the pathway opens into other US states such as Pennsylvania or West Virginia. Tat is
this strategy. It’s where we meet distributors, operators, and partners to align roadmaps and identify where the next opportunities really are.
How localised is your game content when entering new regions?
Ivan Kodaj: We lead with our proven performers. Before deployment, we speak with operators and take guidance, but our games already perform well across Europe, and that has translated relatively smoothly into new markets. Online localisation has not been overly complex for us.
Miroslav Valenta Jr: Land-based is different. You have physical constraints, limited floor space and defined game mixes. In Europe, multigame sets might include 30 or more titles, whereas in the
We don’t treat land-based and online as separate worlds anymore. When we look at territorial
expansion - Europe and Latin America - we assess both channels together and how distributors,
operators, and customers can work across them. MIROSLAV VALENTA Sales Director, SYNOT
how you need to think about North America; multi-state, multi-year, and very structured.
Miroslav Valenta Jr: From the land-based perspective, the strategy is fully aligned. We don’t treat land-based and online as separate worlds anymore. When we look at territorial expansion - Europe and Latin America - we assess both channels together and how distributors, operators, and customers can work across them.
You’ve expanded into several new markets. Is that progress matching expectations?
Miroslav Valenta Jr: Some markets move faster, some slower. While we maintain a strong focus on European markets, Latin America is now a key focus for territorial expansion for both our online and land-based business. Online naturally moves faster than land-based, but we do have land-based presence in parts of Latin America and intend to grow that further. ICE itself is an important checkpoint for
LATAM it could be 10 or 12. We don’t fundamentally change the games themselves, but we tune the mix to suit player preferences in each market.
Does player recognition transfer between online and land-based channels?
Miroslav Valenta Jr: In Europe, absolutely. We’ve seen for years that players recognise SYNOT titles across channels. In Latin America, we’re not fully there yet, because our land-based footprint is still developing. But our stronger online presence should help establish that recognition when machines enter the market.
Ivan Kodaj: Interestingly, when we look at actual player data, the overlap between online and land-based players is often under 10 per cent. Despite that, the synergy still works. Successful land-based games tend to succeed online and vice versa, even if the player groups are not identical.
57
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182
