LuckyDraw Prize Draws
tailoring prizes to what different segments actually value.
Your SaaS pricing is tied to Monthly Active Users. Why was MAU the right commercial metric, and how do you reassure operators that increased engagement won’t simply inflate costs without proportional returns?
As a new gaming startup we debated our pricing model a lot. A percentage of GGR doesn’t make sense for us, because operators can use raffles as a pure promotional tool, including free-ticket campaigns where there is no revenue component. We didn’t want to restrict how operators deploy it. So we went with a SaaS model tied to unique monthly active users, with a minimum and a cap, a floor and a ceiling, so we can help operators scale and engage more users.
And importantly: if a user comes back 10 times, the operator still pays for that user once. Tat’s aligned with the value we’re meant to deliver, increased engagement and retention, and we track the metrics in the backend so operators can see whether we’re actually driving repeat behaviour.
Regulation is tightening around promotions and inducements in many markets. How does LuckyDraw adapt to different regulatory frameworks while still delivering excitement at scale?
We built this with compliance in mind from day one. I’ve lived the jurisdictional complexity from my previous roles, and we also have strong legal expertise around us. One key design choice is dual currency: operators can run raffles using fiat where
We debated pricing a lot. A
percentage of GGR doesn’t make sense for us, because operators can use raffles as a pure
promotional tool, including free- ticket campaigns where there is no revenue component. We didn’t want to restrict how operators
deploy it. So we went with a SaaS model tied to unique monthly
active users, with a minimum and a cap, a floor and a ceiling, so scale doesn’t become punitive.
permitted, or run them with free tickets generated by the platform where monetisation isn’t allowed. In highly regulated markets, you can still deploy prize draws as engagement, retention and reactivation mechanics, even if you can’t run them as a paid vertical.
Different markets have different constraints, and we’re designed to flex around that reality.
As a start-up, scale is both an opportunity and a risk. What have been the hardest lessons so far in onboarding operators, and what have you had to change in the product as a result?
Te honest answer: tech execution has been the hardest part. Ronen and I come from operations and finance, not technical backgrounds, and it took time to build the right technical leadership and team. Tere were setbacks, and in a bootstrapped
environment those setbacks cost time and money. Te milestone we’re proud of is completing our platform integration work so we feel confident it’s ready. Now we can focus on the fun part: getting in front of operators and scaling commercial adoption.
Looking ahead 12–24 months, do you see LuckyDraw evolving more into a standalone engagement layer, a data-driven CRM companion, or something closer to a full gamification ecosystem?
We think about the blue-sky version all the time, but the best strategy is to go live with operators and let customer feedback dictate what’s truly needed. We already generate meaningful behavioural data: what prizes users prefer, whether they respond to instant wins versus final draws, when they engage, all of that can support segmentation and CRM decisions. We can either build deeper analytics capabilities ourselves, or integrate with the businesses already doing segmentation well, while we continue innovating on gamification mechanics.
By the time we’re talking at ICE next year, the goal is to be live with operators across key markets, gathering feedback, and then layering in market-specific enhancements - whether that’s deeper analytics, segmentation, or additional engagement mechanics that haven’t been widely used in online gaming yet. Beyond prize draws and raffle mechanics, we see LuckyDraw evolving into a full-scale loyalty platform, essentially a one-stop shop for brands and operators looking to drive engagement, retention, and lifetime value through a range of reward-driven experiences.
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