Advantech ICE Barcelona 2026


CRAIG STAPLETON Product Director Advantech Gaming Solutions Division


AT EXPOS SUCH AS ICE BARCELONA DISCUSSIONS AROUND GAMING HARDWARE ARE LESS ABOUT DRAMATIC DISRUPTION AND MORE ABOUT STEADY, DELIBERATE PROGRESS. FOR CRAIG STAPLETON, PRODUCT DIRECTOR FOR ADVANTECH’S GAMING SOLUTIONS DIVISION, THE PAST 12 TO 18 MONTHS HAVE REINFORCED THAT SENSE OF EVOLUTION RATHER THAN UPHEAVAL. “I THINK THE CHANGES IN THE TECHNOLOGY, AT LEAST AS IT PERTAINS TO THE PLATFORMS, GRAPHICS CARDS AND THE HARDWARE ADVANTECH OFFERS,” CRAIG EXPLAINS. “IT’S INCREMENTAL CHANGES.”


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Tat framing is reflected across Advantech’s booth at ICE Barcelona, where the company is showcasing the next generation of its gaming hardware portfolio. Central to that presence is the DPX-M280, the latest addition to Advantech’s DPX series of gaming platforms. Designed specifically for next-generation gaming machines, the platform brings together performance, security, and flexibility within a single modular architecture.


While the M280 introduces meaningful advances, Craig is careful to place it within the context of measured progress rather than sudden transformation. “Here at ICE we’re showing the next generation on all our products – the Intel platform, AMD platform and some new next generation graphics cards – but they’re not really quantum leaps.”


Powered by AMD Ryzen Embedded 8000 Series processors, the DPX- M280 combines Zen 4 CPU architecture, RDNA3 graphics, and AMD’s XDNA AI Engine. Tis configuration supports increasingly sophisticated use cases, including higher responsiveness, richer visuals, and the potential for AI-driven applications – all areas Craig sees as part of the industry’s gradual evolution rather than a radical reset. Te same AMD Ryzen Embedded 8000 chipset can also be found on the recently released DPX-S460 product as well.


Tat incremental trajectory is equally visible among Advantech’s land-based customers, particularly slot machine manufacturers. “For the land-based customers that we supply, the slot machine manufacturers, again it’s incremental increases,” Craig says. As hardware capabilities expand, manufacturers are enhancing display configurations rather than reimagining machines entirely. “As the hardware can handle it they’re putting in higher resolution screens and more ancillary screens around the side or over the main player screen.”


Platforms like the DPX-M280 and DPX-S460 are built to support those demands, offering up to four independent 4K displays, DDR5


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