While platform remains the strategic priority, iGP’s aggregation layer plays an important supporting role - even in a market Michael readily admits has become commoditised. “When we built the aggregator, we knew exactly what we were walking into.” Te differentiation lies in functionality: powerful reporting, high-quality APIs, and full access to promotional tools that many aggregators simply can’t support.


“Some aggregators give you the games but none of the bonuses,” Michael explains. “With us, features like Twist of Luck, free spins and free bets work seamlessly - even for operators on legacy platforms.” It’s a deliberate hedge, offering operators a way to access modern functionality without committing immediately to a full platform migration.


On the player side, discoverability has become a growing concern. With more than 22,000 games available across the industry, “it’s stupid, really,” Michael laughs. iGP’s AI recommendation engine, currently in testing, is designed to surface relevant content and spread engagement beyond the usual top titles. “If we can move players to games they’ll actually enjoy - not just the biggest brands - that’s better for everyone.”


Crypto, meanwhile, sits apart as a vertical in its own right. “It’s a completely different world,” Michael describes, pointing to new


communities, arenas and original game formats. iGP already supports crypto-first operators, some of whom are pushing genuine innovation. “Te word ‘innovation’ gets overused in this industry, but some of what we’re seeing is real.”


What’s happening in crypto, he believes, will eventually influence the fiat space. “Crypto is experimenting. Not everything works - and that’s the point. Innovation requires failure, even if regulation makes that harder elsewhere.”


Tat spirit of unexpected evolution is also shaping iGP’s approach to lottery. Initially developed with traditional operators in mind, the product has found surprising traction among crypto brands. “We’re about to launch lottery on a crypto operator,” Michael reveals. “Tat wasn’t the plan - but demand pulled us there.” From bitcoin raffles to custom mechanics, the use cases are expanding quickly.


Simultaneously, iGP is working with legacy lottery operators looking to modernise. What began as a clearly defined product has diversified into multiple paths - a reflection of iGP’s broader strategy.


“Operators don’t just want more tools,” Michael concludes. “Tey want the freedom to build experiences that actually work. Tat’s what we’re focused on delivering.”


109


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