Te atmosphere was deliberately tactile and interactive. Visitors, including G3, were offered tea ceremony gift sets and custom fortune cookies, while other ELA Games titles were represented through hands-on experiences such as a Cash Crab claw machine that drew crowds throughout the show. Live demos ran continuously, with the team walking operators through the mechanics and design choices behind each title. For Marharyta, the response validated the studio’s direction. “Asia is one of our core ambitions for 2026,” she confirms, pointing to Wealth of the East as a key step in that journey. “What makes Wealth of the East unique is the combination of different mechanics within the game including dice.”
At the heart of the game is a twenty-sided dice feature designed to introduce a sense of tactility and unpredictability into the slot experience. Te game’s prosperity deity, God Fu, acts as a Wild symbol, activating dice-driven outcomes that can unlock multipliers or instant jackpots.
A progression system feeds into a Hold & Win-style feature, with coins visibly accumulating towards a trigger – reinforcing Marharyta’s belief in games that feel dynamic and event-driven rather than repetitive.
Beyond product design, transparency has become another defining pillar of ELA Games’ strategy. “We are happy to share the data insights that we have for our partners,” Marharyta explains. As a relatively young studio, openness helps build trust and credibility. “By showing the results we are facilitating new partnerships.”
Tat transparency supports a broader ambition. “ELA Games’ primary goal is to grow with our partners,” she stresses. Sharing performance data helps demonstrate that the studio is offering something genuinely differentiated. “Our design philosophy is for every new release to be better than the previous one.” Looking ahead, ELA Games is preparing to increase its output, with plans to release six games per quarter in 2026. Marharyta views that pace as manageable. “Six games per quarter isn’t a particularly large amount of games as other studios produce more.” Te studio plans to expand its team and continue investing in technology, drawing on experience across land-based, social casino, and online environments.
Alongside core releases, new promotional tools are also on the roadmap. “ELA Games will be releasing jackpot tools in Q1,” Marharyta confirms, positioning them as a way to improve player interaction and deepen engagement with partners.
When asked to define priorities for the year ahead, Marharyta keeps it simple. “Tere are two main priorities. Growth and satisfaction.” Growth across markets, titles, partnerships, and financial performance, and satisfaction measured through retention, collaboration, and consistent delivery. “Satisfaction is about player retention, growing with our partners and providing high quality support and content.”
By pairing disciplined strategy with creativity, Marharyta and her team are laying the groundwork for the next phase of ELA Games’ growth, one built on focus, experience, and intent rather than excess.
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