ABERDEEN HINZE COO Mirror Image Gaming
Te Fortune Engine provides the underlying tools and infrastructure to allow us to rapidly prototype and validate innovative mechanics, while its math solving tools allow us to develop unique math models but within the constraints of regulations and requirements.
what gambling games can be and becoming the trusted Burst Game provider across the industry.
How do your games help operators overcome the challenges they are facing when it comes to engaging players and the content they stock in their lobbies to do this?
Operators have access to a constant stream of slot releases but these games are competing for limited lobby space and visibility. New releases often have a short lifespan, with players quickly moving on to other games. Tis forces studios into a cycle of rapid, incremental releases.
Mirror Image Gaming is here to break that cycle by creating fresh, distinctive content that stands the test of time. We do this by using mechanics and gameplay styles that players haven’t already experienced many times before, and we wrap them up in fun and captivating themes. Tis allows casino operators to attract and engage new audiences while also providing existing players with fresh, enjoyable content.
Can you give us a bit more insight into your approach to game development and how it differs from other studios?
Most studios start with a slot mechanic and then innovate around it, but at Mirror Image Gaming, we start with the gameplay. Tis sees us adapt proven and popular mechanics from PC and console gaming and combine them with gambling maths, all within regulatory requirements and in a way that is commercially viable for operators and us.
Te balance between playability, compliance and maths is where much of the technical complexity lies, and where we specialise.
How do you bring your mechanics to life through the various themes and designs used for your games?
We do it through a combination of in-house game design expertise and strategic technology partnerships. A key aspect of the development of our games is our partnership with Te Fortune Engine – we are one of its inaugural game partners.
Ultimately, by using Te Fortune Engine’s templates, math frameworks and distribution pathways, we avoid having to build complex backend systems and tooling from scratch. Tis means we can focus entirely on what we do best, and that’s designing engaging gameplay, developing characters and pushing forward with innovative mechanics. While we do this, Te Fortune Engine is handling compliance, certification and distribution.
Why do Burst Games play such a central role in your strategy?
Because there’s such a long-term opportunity for the format. We see Burst Games as sitting in a broader category of fast-paced, mechanics- driven gambling experiences that are different to traditional slot games.Tat’s why we are pioneering the format, and aim to be the leaders in the space while helping to define how Burst Games evolve across the wider iGaming industry over the coming decade.
What is your long-term ambition for Mirror Image Gaming?
We want to create games that players recognise, return to and talk about. We are dedicated to creating games that break away from just spinning the reels and that perform consistently for our operator partners. It’s about offering go-to experiences rather than short lived releases. When players want to have fun playing gambling games, we want Mirror Image Gaming to be the provider they go looking for in the casino lobby.
What’s your assessment of the future of the gambling industry over the next 12 months and beyond?
It’s going to be about more than just slots and table games. We see a future where Burst Games and slot-games sit side by side in the top lobby spots and dominate the charts. In time, we will see the introduction of complex, multiplayer gambling formats that use the Burst Game format as the foundation. Tis might be technically challenging today, but progress is often rapid in this industry and inevitable.
To that end, we are actively partnering with developers and innovators outside the iGaming industry to overcome these challenges and position Mirror Image Gaming as the leader in next generation gambling games and content.
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