Our objective for ICE 2026 was to usher in a new era – and we achieved that goal across the board. A completely reimagined booth concept that truly appealed to visitors, combined with a product portfolio that generated tangible excitement on site,


stands as a testament to the dedication and commitment of our entire team, our uncompromising quality standards and, ultimately, the strength of the Merkur brand.


Merkur Group Dimension Link Anchors Merkur’s High-Impact ICE


MERKUR GROUP used ICE 2026 to underline the transformation of its Games division, headlined by the debut of its six-level Dimension Link jackpot system and a refreshed brand presence across the Merkur World showcase.


DOMINIK RAASCH Management Board Member for Merkur Games at Merkur.com AG


Te Merkur Group brought its ICE motto ‘Spin with Power. Shine in Colour’ to life with a bold new booth concept and a series of product developments that attracted sustained visitor traffic throughout the exhibition. Te standout product from the Group’s international sales and development brand, Merkur Gaming, was the debut of the six- level jackpot system Dimension Link, prominently presented on a central stage.


SIX-LEVEL JACKPOT SYSTEM TAKES CENTRE STAGE


Dimension Link takes players on a themed journey inspired by ancient Egypt, incorporating sticky spins and bonus features within a linked progressive structure.


High-energy titles from Gaming Arts, including Glory of Giza and Eternal Riches, also drew attention. Another key highlight was Merkur Gaming’s new Prime Line multigame package, combining proven top-performing titles with 14 new games in a refreshed visual presentation.


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Supporting the content portfolio was the modular premium cabinet Mod Ex Xtended — an enhanced version of the Mod Ex featuring an electrically extendable console designed to improve comfort and flexibility.


“Te transformation taking place within the Merkur Games business division is clearly visible – and it was consistently reflected both in our ICE presence and in our product lineup,” says Dominik Raasch, Management Board Member for Merkur Games at Merkur.com AG.


“We presented ourselves as more colourful, modern and progressive than ever before, bringing even greater vibrancy to the Merkur brand.


“Our objective for ICE 2026 was to usher in a new era – and we achieved that goal across the board. A completely reimagined booth concept that truly appealed to visitors, combined with a product portfolio that generated tangible excitement on site, stands as a testament to the dedication and commitment of our entire team, our uncompromising quality standards and, ultimately, the strength of the Merkur brand.”


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