sit anywhere on the platform as a tab. Everything the player sees is managed through our backend - the operator largely decides where the widget/iframe lives, and we handle the rest.


And yes - it’s built mobile-first. Te experience is designed to be fast and familiar, closer to the scroll behaviour younger demographics are used to.


You claim uplifts in engagement, ROI, LTV and loyalty. Which of these metrics do you expect to move first once LuckyDraw goes live, and how long do you anticipate it will take operators to see meaningful impact?


Engagement and retention are first. Because LuckyDraw is fully white label, all raffles, scratch cards, and instant win experiences are operator-branded. From the player’s perspective, the experience feels native and fully integrated within the operator’s platform. As a result, players have to come back to the operator's site to participate, check outcomes and redeem prizes. Tat repeat loop drives more site visits, more touchpoints with the brand. We also run this


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RONEN KANNOR


Co-Founder LuckyDraw


Ronen Kannor is a chartered accountant and senior executive with deep experience in online gaming, M&A, public listings, and operational turnarounds. He played a key role in taking Stride Gaming public on AIM, led its sale to


RANK PLC, and as CFO of Bragg Gaming Group, drove the company’s growth and listings on the main Toronto Stock Exchange and NASDAQ. Ronen is passionate about helping operators strengthen loyalty programs and brand


engagement through prize competitions, using data-driven insights and the psychology of rewards to maximize customer interaction, retention, and lifetime value.


as a managed service with operators: helping them choose prizes and mechanics; some instant win, some end-date draws, different formats to suit different objectives. Te goal is to lift engagement and retention first, which then supports loyalty and LTV. ROI follows from the prize economics and how campaigns are structured.


Raffle-based mechanics, instant wins and scratch cards all compete for player attention. How does LuckyDraw avoid novelty fatigue and ensure these mechanics remain ‘sticky’ over time?


Novelty always wears off if you don’t evolve the why. Te biggest lever is prize innovation and relevance. If you only run merchandise campaigns, eventually everyone has seven branded t-shirts. But when you offer unique exciting prizes like experiences, luxury goods, VIP packages and loot boxes etc., you create a stronger emotional association with the operator. I’ve spoken to operators who found that a pair of game tickets resonated more than cash, because the experience becomes linked to the brand. Te “stickiness” comes from continuously refreshing campaigns and


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