Attendances have been particularly strong in recent months, with a clear rise in younger racegoers, and it’s vital that the industry builds on that momentum. RMG also played a key role in securing the new ITV deal, delivering 117 days of coverage through to 2030, and we must continue working closely with the network to maximise this invaluable shop window.
Why are you so invested in RMG’s vision of “working for racing’s future”?
After 20 years with RMG, I naturally have a deep personal connection to the business and the sport. Te business was set up by racecourses in 2004, and their input and trust in what we do underpins everything. Tat collective ethos runs through our vision, which is fundamentally about collaboration – both within RMG and across the wider industry.
I want RMG to be visible, accessible and proactive. We already work closely with partners such as SIS, ARC, Tabcorp, 1/ST and ITV, and we’re exploring a new partnership with the NTF. Strong relationships are the foundation of a healthy sport.
What are the main hurdles facing the sport, and how is RMG helping address them?
Economically, the Budget has created real pressure for bookmakers, which inevitably impacts racing. We’re working closely with operators to help navigate this period. Gambling advertising is another issue on the horizon, and it will require a united approach.
Welfare and problem gambling remain front and centre. We need to keep showing the public the exceptional care horses receive, and Racing TV plays a big role in that. Regarding gambling, while most people bet safely, one problem gambler is too many. Racing TV is part of RAIG, and we’re wholeheartedly committed to responsible practice.
What technology innovations is RMG investing in to keep racing competitive?
We’re focused on making our product as engaging as possible – investing in in play, BetBuilders, SSBTs, derivative markets, and richer data through CourseTrack and RaceiQ.
We’ve enhanced our broadcast output with additional stalls
and starts cameras, as well as dedicated drone feeds, and we’re also developing a new version of our “content scoreboard” for operator sites, launching in 2026, which will significantly upgrade the customer experience.
What’s the key to engaging the next generation of racing bettors?
Engaging younger, more tech savvy, data driven bettors is essential, but equally important is getting them into the sport in the first place. Our social channels now account for over 60 per cent of racing’s total platform share, with #raceday itself recently eclipsing the 1bn views milestone.
We’re also seeing strong growth in younger racecourse attendance, and #raceday has undoubtedly played a role in that. Tis can only benefit the wider ecosystem, including potential bettors.
What does the next 12 months look like for racing, and what do you want RMG’s contribution to be?
It will be a tough year. Operators are cutting costs, margins are tightening, and retail closures are likely. Shops remain crucial – accounting for nearly 50 per cent of RMG’s profit in 2025 – and the loss of business rates relief adds further pressure. We must also guard against customers drifting to the black market.
However, there’s plenty of optimism as well. Attendances have been particularly strong in recent months, with a clear rise in younger racegoers, and it’s vital that the industry builds on that momentum. RMG also played a key role in securing the new ITV deal, delivering 117 days of coverage through to 2030, and we must continue working closely with the network to maximise this invaluable shop window.
Racing is rich with compelling storylines, and the sport – across all its platforms – needs to collaborate in telling them as engagingly and consistently as possible.
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