Juliane Engelking with DimensionLink
MERKUR WORLD DEMONSTRATES PORTFOLIO DEPTH
Te Merkur World once again featured a strong presence from Group subsidiaries, highlighting the breadth of Merkur’s gaming portfolio.
In addition to Merkur Gaming, ten subsidiaries exhibited in Barcelona. adp Merkur provided insight into developments in the German land- based market, while Blueprint Operations and Blueprint Gaming presented solutions for the UK retail and online sectors. Merkur Dosniha represented the Group’s Spanish-facing operations.
Te portfolio was further strengthened by GeWeTe’s cash handling and payment solutions, Bede Gaming’s online platform technology, and Spintec’s electronic table game and live gaming offering.
HIGH-IMPACT BOOTH CONCEPT
Te redesigned booth played a key role in showcasing the Group’s innovations. Large LED walls, bold colour schemes and a striking lighting concept created strong visual impact, while a varied
entertainment programme - including interactive live magic, cheerleader performances and DJ sets — maintained steady visitor flow.
Dedicated lounges and a two-level hospitality area offering Spanish and Slovenian culinary specialities provided space for in-depth discussions.
STRONG INTERNATIONAL ENGAGEMENT
Marcel Heutmekers, Senior Vice President Merkur Games International, also draws an overwhelmingly positive conclusion: “ICE 2026 delivered on its promise in every respect. We are still overwhelmed by the exceptionally high visitor numbers at our booth throughout all three days of the show. Equally pleasing, however, was the opportunity to welcome a large number of our customers from Europe, the United States and Latin America to the Merkur World. Te many intensive, insightful and extremely positive discussions we held leave the entire Merkur team looking ahead to the future with great confidence.”
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