4H AGENCY
This market overview was prepared by Ivan Kurochkin, Head of Eastern Europe Desk, Partner and one of the founders of 4H Agency.
After 10+ years’ experience in consulting every type of clients from the testing laboratories to global operators and B2B providers on a variety of matters related to the gambling operations, Ivan has proven himself to be a business- oriented
multi-jurisdictional advisor for entering new markets across the globe. His background helps him to choose the best and most efficient scenarios for expansion to new market or for bringing existing operations of the Agency’s clients to a significantly new level.
Te Mexican industry faces several core issues, which further complicate operations for all market stakeholders.
Firstly, country’s gambling legislation is formally federal; however, local authorities exercise significant influence through property and zoning regulations within their respective jurisdictions. Tis creates uneven operating conditions across the country and complicate long-term strategic planning for operators.
Secondly, in November 2023, a presidential decree introduced substantial restrictions, effectively prohibiting new slot machines and casinos and removing key provisions previously relied upon by
the online segment. While existing permits were not formally revoked, the issuance of new authorisations became practically impossible, and the legal basis for many online products became unclear. As a result, the online market continues to operate in a grey regulatory environment, with ongoing legal uncertainty and elevated risk exposure.
Tirdly, currently, market entry is structured around partnerships with existing land-based permit holders. Tese permit holders are authorised to operate multiple online domains under their existing approvals, effectively extending their licenses to new brands. As a result, international operators enter Mexico
through local partners under a “license as a service” model.
And lastly, the tax framework further adds complexity. Current rate of 50% GGR for gambling products is one of the highest GGR rates in the world (usually, such high rates are only applicable for monopoly operators - not for private market). Also, in addition to federal obligations, states and municipalities impose their own levies, often w ithout coordination, leading to overlapping taxation and financial unpredictability. Te absence of a harmonised fiscal approach reduces transparency and increases the cost of compliance, making financial forecasting particularly challenging.
If you are considering venturing into the markets of CIS countries or seeking expert advice on navigating the complexities of the gambling industry, Ivan is the go-to person. Take action now and reach out to Ivan to explore how 4H Agency can support your endeavours in the vibrant and evolving landscape of the CIS region.
4H Agency is a global gambling advisory. We provide expert guidance to B2C operators and B2B providers, spanning market insights, payments, product localisation, regulations, licensing, public affairs, and more.
ik@4h.agency
t.me/Ivan_Kurochkin https://4h.agency
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