Te inspiration comes from amusement arcades, where the experience itself is the primary draw. AMUSE is
designed to deliver that same sense of excitement and shared engagement, while maintaining the structure and integrity expected in a regulated casino environment.
AMUSE The Fourth Casino Gaming Segment
At ICE Barcelona, Interblock made a clear statement: AMUSE is resonating strongly with the industry and is poised to become the fourth segment of the casino floor, alongside slots, live tables and electronic table games (ETGs). As the company that helped establish ETGs as a core category, Interblock is once again applying its expertise to introduce a new staple of casino entertainment.
ALEXIS DEVINCENTIS Director of Marketing Interblock
During a walking tour of the booth, Alexis DeVincentis, Interblock’s Director of Marketing, explained how AMUSE has progressed from individual concepts into a portfolio of arcade-style, RNG-powered games that are immediately intuitive, visually distinctive and socially engaging, delivering an experience unlike anything else on the casino floor.
A FLOOR CONCEPT DESIGNED TO WORK TOGETHER
DeVincentis explained that AMUSE was envisioned as a cohesive floor environment rather than a single cabinet placed in isolation. Te intention is for titles to be deployed together as a dedicated amusement zone, allowing the offering to be enjoyed as a unified destination rather than as individual products.
“AMUSE was developed as a collective experience that brings together visual energy, motion and shared moments of anticipation,” said DeVincentis. “When presented together, the line communicates its purpose more clearly and invites players and onlookers to engage with the environment.”
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Tat broader vision was recognised during ICE, when AMUSE received two honours at the European Casino Awards: Best Marketing Programme of the Year and Best New Innovative Product of the Year. Te awards reflected the industry’s response to the AMUSE line as a whole, acknowledging its innovation, execution and impact.
As AMUSE approaches live deployment, Interblock works closely with operators on placement and presentation. Using conceptual floor renderings, the company illustrates how clusters of AMUSE titles, supported by coordinated design elements and lighting, can function as a destination area. Tese visuals serve as collaborative starting points, with each deployment adapted to the property’s footprint, brand and player mix, and final design decisions resting with the operator.
EXPANDING HOW PLAYERS ENGAGE WITH THE FLOOR
A recurring theme during the ICE booth tour was AMUSE’s ability to draw attention from across the casino floor. Extended game cycles, visible outcomes and communal moments naturally encourage
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