theibcdaily Friday 13.09.13 31 Will new technology sell more popcorn? IBC Big Screen
Given that the IBC Big Screen, with its state-of-the-art projection and audio equipment lies at the heart of the RAI complex, it’s only natural that there should be an extremely healthy cinema strand running through the IBC Conference. “To see the difference between HD and Ultra HD you have to be standing quite close to the screen,” says Wendy Aylsworth, SVP Technology, Warner Bros. “With dynamic range and broader colours, you can actually see those across the
room. I think the next most obvious change that the consumer can perceive are frame rate differences.” Aylsworth leads an enquiry into whether new cinema technology will ‘Sell More Popcorn’ (Monday, 09:00- 12:30), especially as improvements are being pushed through without the universal standards of the original digital deployment. The peerless panel includes RealD, Texas Instruments and Sony Digital Cinema. There is also an examination of Immersive Audio (Monday, 13:30-15:00) with presentations from Dolby, NHK and Barco.
Wendy Aylsworth heads up today’s panel on new cinema
technology
which will ask what the new technology will mean for sound designers, exhibitors, and cinema goers — and ultimately home cinema enthusiasts and broadcasters – 35 years after Dolby launched 5.1 with Superman.
And with 3D still healthier in the cinema than in the home, the Cinema @ IBC strand then turns its attention to 2D-3D conversion (Monday, 15:30- 17:00) and asks whether it is a technology that has finally come of age. Has it?
Cinematographers, producers, directors and more can find out that answer at the IBC Big Screen.
Stefan Amon Q&A head of wholesale, Telekom Austria
Has IBC come at a good time for the electronic media industry? Why? IBC is a great opportunity to get an overall impression of the status quo in the electronic media industry. We can meet the key players, exchange ideas and learn and inform with respect to the newest innovations. We have been exhibiting at IBC for many years and are happy to present
our know-how to other participants.
What do you think are the key developments in, or threats to, your market sector at the current time?
One of the key challenges in the industry is the market growth of 7% for DTH in CEE countries according to a survey conducted by Arthur D Little. As a leading
service provider in CEE as well as the transit partner for worldwide carriers, the Telekom Austria Group is working constantly on meeting the needs of our customers in this footprint.
Why should delegates visit your stand at IBC? We are presenting our newest development 'direct2home'. It allows telecommunication
Start your day the IBC way IBC TV News
The IBC experience starts before you get to the RAI Centre each morning. IBC TV News will once again be on air every day from Friday to Tuesday, in virtually all the hotels and residences in the Amsterdam area.
Between 7:00 and 9:00 each morning it will set the
agenda on what will be seen, heard and debated. The shows are created on site, using production facilities sponsored by Sony and EVS. The production base in in the Park Foyer near hall 8, with professional journalists and crews out and about shooting what is new, exciting and important on the show floor, and interviewing key speakers from the conference as well as
some of the most interesting people at IBC.
As well as the daily 20 minute programme broadcast each morning, there are two daily live webcasts during exhibition hours. All the content – including extended versions of the major interviews – is also available on the production’s website,
www.ibctvnews.com. The website is already up and running with a set of
companies to enter the pay TV world without upfront investments and helps broadcasters deliver their content to markets where they have never been before. Moreover, we designed an augmented reality solution exclusively for the IBC, which lets our visitors be part of the content production process. Just stop by to try it, it’s great fun! 14.C12
IBC TV News broadcasts daily bulletins direct to you
preview interviews on what people are looking forward to seeing and discussing at this year’s show. IBC TV News is
the bright, lively source of information on the conference, exhibition and related events, on site and wherever you are.
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