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30 Friday 13.09.13 theibcdaily Full-strength wireless for HDC 2500 BMS By Ian McMurray


Featured on the IBC stand of wireless video specialist BMS is the NTxx23 Sony Side Panel, a


wireless HD transmitter that is the result of a cooperative programme with Sony. An integrated transmission and telemetry solution for Sony’s HDC2500 series camera, the transmitter is said to be 100% compatible with the


full range of BMS receiver products and can also be used in conjunction with the full portfolio of BMS or third-party receive units supporting the DVB-T standard. According to BMS, users will benefit from the simple and


efficient ‘dual use capability’ of the Sony HDC 2500 series – quickly changing the system from a Triax camera into a wireless one in under three minutes, all without compromising video quality, latency or weight.


The unit features full


integration with the HDC2500 series, including a dedicated viewfinder menu page for control and diagnostic. It adds a mere 500g to the


onboard weight and includes: built-in wireless camera remote control; COFDM 2k TX; H.264 capability; and boasts 200mW RF output power. It provides full camera remote control with the original Sony RCP. Different frequencies are available, with the 1.9-2.3GHz and 2.3-2.7GHz ranges as standard and others from BMS on request. An upgrade option allows it to handle Full HD, 3G SDI. 1.A10


Off your face: now ads get personal


ETRI By Adrian Pennington


Personalised advertising served up on your TV according to face recognition is one scenario on offer at the Future Zone. By analysis of historical usage data from set-top boxes, ETRI’s ‘inference’ engine is able to estimate demographic profiles, such as a user’s gender and age, to throw-up targeted ads. It also has a face recognition tool with applications intended for personalised content and targeted ads. “The target market is personalised ads on new media services such as IPTV, OTT, and connected TV,” says Youngho Jeong director and principal researcher, Smart TV service research team. “Media service providers and advertisers want to know more about consumers of their service or advertisement but compared to internet or mobile, gathering such information via the TV is difficult. “ETRI’s inference engine analyses usage data gathered from each STB, and estimates corresponding family members’ demographics to provide proper


advertisements to each STB.” 8.G30


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