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108 Friday 13.09.13 theibcdaily


Make video the way you want


NewTek is expanding a very active third party developers’ network, explains Franck Lafage, MD, 3D Storm, NewTek EMEA distributor


Keeping up with what the audience needs and expects to see, while facing the economic challenges and growing our business, is the real question in today’s environment. The video market has


dramatically evolved over the past few years. Viewers change their habits, media has multiplied and quality constantly reaches new heights. Everyone has access to video and, moreover, everyone can publish video content in HD and soon in Ultra HD. NewTek, supported by 3D


Storm in EMEA, is a pioneer in the industry, making the most complete live production systems available to anyone to show the world what they have to say. Today’s necessity for producers is to be social, become viral, and grow bigger without increasing the costs or compromising on quality. Distributing the full range of


TriCaster, the most complete live production and live streaming solution and 3Play, the HD live replay system, we give our customers the ability to make video the way they want. When everyone talks about downsizing, NewTek talks about multiplying capabilities – and when the world talks about cutting costs, NewTek gives the ability to produce more with less. We have been given the


chance to distribute TriCaster, the most complete video switcher on the market today. TriCaster is exceptional in


Franck Lafage: ‘IBC is the marketplace’


Deal signed with Nativ Sohonet By Ian McMurray


Media management and workflow company Nativ has selected Sohonet to be a provider of network and flexible infrastructure that can support its cloud-based management and workflow platform. The new platform, based on Nativ’s Mio Everywhere platform, is claimed to be the first cloud-based media management and workflow solution developed specifically for the media, entertainment and creative sectors.


many ways, and by essence, it is the only live production system with the ability to produce live shows for broadcasting on big TV networks, live streaming on the internet, output on giant displays, in HD and SD, while recording all videos sources and captures for later use. With the evolution towards second screen experience, TriCaster is the only system that allows producers to be where the viewers are and where they want to see video and media content. NewTek is expanding a very


active third party developers' network. Over the past 20 years, 3D Storm has created strong partnerships with major actors in the industry, aiming at developing add-ons for TriCaster users, and more widely for all live producers. A t IBC2013, 3D


Storm launches its own add-ons product line, enhancing the tools given to TriCaster users


to create more content, to widen their audience with instant high quality media content, and to enjoy a full live experience with TriCaster. Each year, IBC is the theatre


where the newest and most advanced technologies in the media industry are showcased. IBC is the marketplace to be, the international and major meeting point for all European actors of the media and audiovisual industry. Even more, it is the annual meeting of all actors and decision makers from the entire EMEA region. IBC2013 may be a vintage


year with some outstanding innovations. The 3D Storm team welcomes you on our stand to show NewTek’s amazing live production and live streaming solutions. 7K11


Opinion


Mio Cloud (which is being launched by Nativ at IBC) will, the company says, provide a cost-efficient, flexible and highly scalable solution for organisations wanting to create, store, manage and repurpose their digital content effectively. “We are delighted to be working with Nativ to support their game-changing Mio Cloud platform that will make a real difference to the way media companies store and manage their digital assets,”


said Damien Carroll, chief operating officer, Sohonet. “Sohonet’s new media-


aware storage solutions have been developed specifically to enable media companies and software-as-a-service providers to access expansive resources and solutions on a pay-as-you-go basis. This flexibility, on top of the required high network performance of our world-renowned Sohonet Media Network, provides the security, performance and scalability the industry needs to ensure their valuable content is in good hands. “Customers are becoming


more confident on the costs and security benefits of private cloud-based services and are now turning to the operational and workflow benefits which cloud-based offerings can bring. Nativ has been successfully implementing and supporting high-end, rich media solutions for some of the largest media brands for many years and we look forward to working with them to ensure the delivery of a truly compelling cloud solution for the creative sectors.” 4.A61d


Controlled production Snell By Michael Burns


Snell is launching a new set of customisable control panels for its Kahuna 360 live production switcher. The panels feature OLED buttons with user- assignable thumbnails, a touchscreen at the M/E level rather than on the separate GUI for quick navigation, and the ability to assign RGB values to buttons for clear operation. Built around a new architecture, the panels are fully customisable, allowing customers to tailor them to suit production requirements


Assuming control: The new Kahuna panels offer flexible control for Snell’s live production switcher


and add to or modify panel segments as systems change. Snell claims the control panels would provide a flexible, quick, and reliable access control interface for all types of television programming, taking advantage of the features within the Kahuna 360 electronics frame. 8.B70


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