26 Friday 13.09.13 theibcdaily Unlocking the power to create
Nothing is more important than liberating creatives to produce great programming, according to Katsunori Yamanuchi, VP Sony Professional Solutions Europe
IBC 2013 finds the European, and indeed global, economy still struggling to recover from a banking crisis that created widespread credit constraints. It has been tough, but businesses with strong foundations – well-managed assets and good value propositions – have gained, rather than lost ground during this time. Our broadcast and media industry has proved, if not immune to the effects of a tough economy, then at least adept at recognising and responding to the need for change. Underpinning the quite
positive health of the industry is an apparently unstoppable demand for content. Audiences are demanding more, on more devices and available anywhere, anytime (which Sony foretold more than 10 years ago!). As a parent I am amazed by the capacity and appetite of
our younger generations to multi-task and multi-view – a behavioural change that is fuelling growth in our industry. The opportunity presented
for new services on new platforms and devices poses us with a number of business and technology challenges, but also with great opportunities for those that are innovative enough to take advantage of the change. At Sony we are focused on
understanding this context and working long-term with content producers to help them unlock new value. At the premium end of the content spectrum it’s encouraging to see strong consumer demand for quality drama and live sports content driving demand for ever greater visual experiences. Linked to this, the maturing
of 4K capture and workflow tools is sure to be a major topic at IBC. To what extent this
exciting new technology will be broadly adopted remains a question only time will answer. However, two things are
already clear: viewers who experience 4K are greatly impressed at the enhanced viewing experience; and secondly, the technology is in place to deliver full 4K even in a live production context, as our recent trials with FIFA at the Confederations Cup proved. Better yet, for the broadcast community there is no need to wait for widespread 4K adoption – the format already offers so much additional content and flexibility for existing HD infrastructures. Networked file-based
production workflow also remains high on the industry agenda. The search for more efficient approaches to producing, distributing and storing the huge amount of data required for video content
continues to exercise both technologists and financial planners. Cost, capacity and future-proofing are all considerations that our customers are constantly looking to define and achieve in this area. We don’t talk of
‘convergence’ as much at the moment, but it hasn’t gone away. The development of IT-based approaches to broadcast requirements continues, particularly in the area of live production, where reliability of service is mission- critical. At IBC, Sony is excited to be
introducing new solutions and enabling technologies that offer breakthroughs in the management of all content requirements, whether live or pre-produced. Our goal as an industry must
be to keep clear sight of what adds value for our audiences.
Katsunori Yamanuchi: ‘Continuing to deliver the wow-factor’
Nothing is more important than liberating the creatives in our industry to continue to produce great programming, whatever the genre or device. If we as an industry can continue to deliver the ‘wow-factor’ for our audiences, then we should be confident for our future. For Sony, IBC is an opportunity to discuss and showcase how we can help make that possible. Hall 12
Opinion
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