12 Friday 13.09.13 theibcdaily Today Can TV still hold onto its share? Conference Preview
By Chris Forrester Mass-market broadcasting still largely depends on advertising for its survival. Despite tough economic times broadcasters have been able – more or less – to hold onto their share of ad- revenues. But most observers see further continued pressures on TV, and the ad agencies are
urging broadcasters to ‘raise their game’ to respond to the threats from online competition. Next Generation Advertising:
Protecting & Growing Broadcasting’s Share of Advertising Revenues is chaired by Chris Lawrence from UK Media Consulting. It will examine how broadcasters manage the tricky balancing act of maintaining their traditional virtues of providing the large primetime audiences that
advertiser’s value, whilst also providing greater capabilities to deliver more targeted advertising. Lawrence’s heavyweight panel is drawn from Fox, Yospace, Fizzology, Virgin Media and Thinkbox, and will look at the new models evolving to encompass different approaches to delivering advertising, including profile based ad swapping and more immersive second screen content, together
Indian Cinema Centenary celebration Conference Keynote
On 3 May, 1913, Dadasheb Phalke’s film Raja Harishchandra was first seen at the Coronation Cinema in Mumbai. The 40-minute film was a sensation, with crowds thronging the roads outside the cinema jostling to get in. One hundred years on, Indian cinema is a huge creative powerhouse, producing an amazing 1000 films a year. In
2012 the box office take in India alone was $2.6 billion, but according to forecasts by KPMG this is set to grow by 20% or more a year to 2017. IBC is celebrating this anniversary in two ways. Today’s convention keynote session is dedicated to 100 years of Indian cinema and features on the panel leading actor Amitabh Bachchan,
widely recognised as the biggest superstar in Indian cinema today. He is joined by the producer Ashi Dua who has just made Bombay Talkies, a tribute to the centenary. Chairing the panel is Mohinder Walia, CEO of Mumbai Media City, India’s largest film, television and media training facility. He also founded Golden Bird
11:00-12:30 E102
with sophisticated
analytics to demonstrate that campaigns have reached their target audiences on all available platforms. Lawrence says that delegates will leave the session with an understanding of how broadcasters can meet their advertisers' expectations, both now and into the future of both industries.
Entertainment, a production company with feet in both Mumbai and Los Angeles. As well as the convention keynote, IBC is also marking the anniversary with the award of its Judges’ Prize, during the Awards Ceremony on Sunday evening. Sadly we cannot screen Raja Harishchandra: only two of the four reels remain in the National Film Archive of India.
Nevertheless you can expect an insight into what has made Indian cinema so compelling for
Yospace CTO David Springall addresses next generation advertising
100 years. And yes, there is likely to be some Bollywood glamour in there, too.
The convention keynote is at 09.30 today in the Forum and is free for all IBC attendees. This is likely to be one of the most popular sessions this year, so be early to secure your seat. The IBC Awards Ceremony is on Sunday night at 18.30, and is also open to all IBC visitors. It takes place in the Auditorium, and will also see the International Honour for Excellence presented to Sir Peter Jackson.
To find out more about the Awards Shortlist please visit:
www.ibc.org/awardsshortlist
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