100 Friday 13.09.13 theibcdaily
Filming with Zeiss lenses will benefit users today and for future 4K+ productions, says Michael Schiehlen, director of sales, Camera Lens Division, Carl Zeiss
After several years trying hard to get 3D accepted by the industry and the consumer, we expect this year’s IBC to be flooded with 4K logos on most manufacturer booths. All our cine primes and zooms are 4K+ compatible. A 4K broadcast solution may
become a standard in the industry and consumers will enjoy 4K technology at their home theatres. In order to make this possible, the industry needs lenses with higher resolution, which we can deliver. Filming with Zeiss high resolution lenses benefits better resolution of fine details and benefits over sampling and the ability to re-purpose the content when 4K+ workflows become the norm. Through the production
budget restrictions imposed today, a mixture of various technical equipment is being used on film sets. DPs have to realise their ideas and generate their own style with the given technical equipment. That requires flexible and reliable
Innovating the looks that matter
Michael Schiehlen: ‘4K is not a
challenge for us’ Opinion
equipment. Time and money always
create pressure. With the Zeiss portfolio we enable DPs to let their creativity unfold. Our interchangeable mount system and full frame (24x36mm) coverage in our Compact Prime and Compact Zoom lens range contribute to a future- proof investment with no limits. Given the rapidly and ongoing changing camera technology, investment in lenses is the safest route for most rental houses and owner operators. The 4K workflow is a
challenge for most of the
market players, but not really for us as it is basically a given fact for us to combine large sensor cameras or sensors with a high pixel density with Zeiss lenses. Zeiss SLR lenses for Nikon
and Canon mount DSLRs resolve FF sensors and new sensors like the DSLR Nikon D800 with high pixel density up to the edges. The optical design of these lenses is used in Zeiss Compact Prime CP.2 lenses. IBC is the first time that we
are showing our complete family of three Zeiss Compact Zooms CZ.2 lenses to the public: the CZ.2 70-200mm,
the CZ.2 28- 80mm and a mock-up of the new wide- angle Zoom CZ.2 15-30mm. Zeiss Compact Zooms are all 4K+ compatible and offer unique features as they are the only cine style zoom lenses that cover the full frame sensor size of 36x24mm (image circle of 43mm). Additionally Zeiss CZ.2 Zooms are colour matched to all Zeiss Primes. Whatever you have planned to shoot, Zeiss hold an excellent solution for your expectations. Another trend in the industry
and very important for Zeiss is that towards an anamorphic look. We are proud to present Arri/ Zeiss Master Anamorphic lenses together with our trusted partner ARRI at IBC2013. IBC is the most important
trade show in Europe for products serving the cine and broadcast industry, the perfect platform to push the 4K and anamorphic trend forward. As always we are happy to invite our customers to discover more innovations from Zeiss. 11.F58
Upgrades for Viz Trio and more
Vizrt
By Carolyn Giardina New versions of the Viz Trio character generator and Viz Content Pilot template- based graphics and video management system are showing today.
Upgrades to version 2.12
of Viz Trio and version 5.7 of Viz Content Pilot include Viz Media Engine integration, timeline graphics insertion and ATOM feed integration. The latest v5.5 of Viz Media Engine, a file-based MAM system, is also displaying with an extension panel to Adobe Premiere Pro CC that enables Premiere Pro users on Mac or Windows to search and access media held within Viz Media Engine without having to leave the Premiere Pro interface. Vizrt is also featuring integration between Mosart automation and the Viz Engine.
Social TV developments include integration of
never.no’s Interactivity Suite with Vizrt’s realtime graphics technology; Trendrr data fed directly to Vizrt live graphics systems for realtime display; and improved integration between its live broadcast graphics and Facebook, Twitter, Vine, Instagram, second screen applications, and word cloud software. The company is also demonstrating the ability to search all assets contained within Viz Media Engine from the Escenic Content Engine GUI; increased integration between Vizrt software and EVS servers; and the latest version of Viz Multichannel for channel branding, Version 2.7, which can play out directly from Viz Media Engine. 7.A10
Sail away: Viz Media Engine v5.5 includes an extension to Adobe Premiere Pro CC
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