theibcdaily Friday 13.09.13 103 Q&A
Ramki Sankaranarayanan Founder, president & CEO, Prime Focus Technologies
Has IBC come at a good time for the electronic media industry? Why? We have been here since 2010 and every time IBC has been a remarkable experience. Beyond the conventional challenges that haunt the broadcast sector, increasingly the digital consumer and an evolving digital landscape have expanded choices and genres, enhanced
personalisation and interactivity, made programme analytics critical, and enriched the overall content consumption experience – all leading to new monetisation opportunities that hitherto did not exist. And we think our clients are looking to reinvent their businesses to make suitable content, drive efficiencies and monetise content better.
What do you think are the key developments in, or threats to, your market sector at the current time? Technology is transforming the way we manage content and react to content. Increasingly M&E companies are adopting cloud technologies across their enterprise content operations. They are not only migrating to digital file-based workflows but starting to adopt a Media ERP type of solution to manage the business processes around content.
Going beyond asset management they are asking their solution vendors to orchestrate technical and business workflows and run business applications for them allowing greater creative freedom, enhanced efficiencies, reduced cost and ability to harness new monetisation opportunities. Security, availability and adaptability are equally important considerations too.
Why should delegates visit your stand at IBC? To see how CLEAR can help you manage and transform your business of content. Prime Focus Technologies showcased the world’s first Media ERP platform CLEAR at IBC 2010. That year it won a Best of IBC Award. CLEAR is a proven hybrid cloud technology platform hosting and managing over 300,000 hours of content. The biggest broadcast networks and brands run their revenue critical/time critical content/media operations on CLEAR.
Telephoto addition
Fujinon By David Fox
It is secure, as the hybrid cloud architecture allows IP content to rest within client premises. It is 99.95% available (ISO compliant). It is
modularised with configurable workflow templates to align to the various units within a content enterprise. Clients have reported 30% cost and 40% time savings. CLEAR is the fastest to deploy – enterprise digitisation in less than six months! CLEAR is bundled with downstream media processing services to offer customers greater value and empowerment. It addresses the specific needs of broadcasters, studios, advertisers, digital businesses, sports and distribution. 7.G37
Fujinon has added a telephoto lens to its Cabrio PL-mount range. The ZK3.5x85 (85- 300mm) is a hybrid-style lens that can be used with a detachable servo drive for or ENG operation, or without as a Cine lens. It was shown as a prototype at IBC last year, and joins the existing ZK4.7x19SAM 19-90mm zoom. “The new Fujinon Premier PL Mount Series compact zoom lenses combine optical quality, operational versatility and ease of use to meet all cine and ENG
Large sensor lens: The ZK3.5x85 with
detachable servo drive
assignment needs,” said Stefan Czich, broadcast sales manager at Pyser-SGI, Fujinon’s distributor for the UK and Ireland. It is “packed with a host of features and operator benefits”. Features include: 200º focus
rotation; flange focal distance adjustment; built-in macro adjustment for extreme close- up focusing; a nine blade iris to help create natural images;
Focus on convergence Dayang
By Carolyn Giardina Broadcast equipment maker Dayang is showing technology for convergence.
“Converged media solutions
are attracting much more attention than ever before,” said Luo Xiaoxiao, VP of Dayang Technology Development. “Nowadays, content distribution is no longer limited to TV broadcasting, but on new platforms like PCs, mobile
phones, tablets, etc. This situation has encouraged the cooperation between conventional broadcasters and new media companies. It also stimulated the use of converged solutions, in order to effectively manage, archive, and broadcast content for multiple application scenarios.” Today, Dayang is showing its iChannel2 automation and Fresco multiviewer system, which are built on integrated hardware platforms that can handle both the legacy AV signal and the IP stream.
coverage of 31.5mm diagonal sensor size to ensure optimal full frame resolution; and self- aligning servo drive. The lens weighs 3.0kg with servo drive (2.5kg without).
The digital servo has newly developed 16-bit rotary encoders for extra precision, and the lens supports Lens Data System (LDS) and /i metadata formats. 11.C20
The company is also demonstrating ShuttleMaster, its new replay and studio production system. It offers features for live production, including multichannel ingest/playback, slow motion, and smooth transitions. These are integrated with Dayang’s converged server platform. The company says that while convergence is not a new topic, the true value of it has not yet been realised. “The process of convergence means to change, to innovate, and ultimately, to create new value that does not exist before. And this undoubtedly benefits customers.” 7.B35
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