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www.ibc.org Friday 13.09.2013 Conference Analysis
By Ann-Marie Corvin Next summer, connected World Cup viewers will be able to choose their own camera angles and match feeds, click on extra VoD footage, chapter key moments from the games and communicate with other viewers via bespoke social media feeds. With expectations at an all time high following last year’s Olympics, HBS chief executive Francis Tellier told IBC delegates about some of the multimedia packages HBS was preparing for next year’s tournament in Brazil. Turnkey solutions include a white-label Apps and Broadcast Player that will allow viewers to pick their own feeds, views,
The official newspaper of IBC Connect to World Cup Inside
Francis Tellier: “For the first time football fans will be able to choose their perspectives”
angles and request extra data in realtime. Other features include a live pause option and a ‘key moments’ highlighter. “The TV landscape is more diverse than ever before. Host broadcaster needs are now across a variety of platforms. We need to produce and repurpose plenty of additional content for rights
holders on top of our parallel live coverage,” said Tellier.
He added: “For the first time football fans will be able to choose their perspectives. There will also be a set of video clips and different angles available as well as an interactive camera plan that allows viewers to switch between an Ultramotion and a Steadicam.”
DVB targets new problems By George Jarrett
As the DVB celebrates 20 years of exemplary collaborative effort here at IBC, it is ready to follow its terrestrial, satellite, cable and common interface standards with vital work in areas like dynamic broadcast and the convergence of broadcast and IP networks. Looking at a heritage built on commercial and technical modules, executive director Dr Peter Siebert said: “DVB managed to change the world; 20 years ago there was no digital TV, and now we have more than 1 billion devices out there based on our standards.
Dr Peter Siebert and Nick Wells: “a fight for spectrum”
“Spectrum has become a more and more critical issue because demands on it are dramatically growing and there is always a fight for any spectrum going,” he added. “That is something the broadcast community has to
face. We will come to a situation in the future where the fight for spectrum forces us to modify our existing standard to allow the different usage of any available spectrum.” The recent work behind CI+ 1.4 was a mix of hurt and benefits for participants, and an example of the DVB working at its best. Where will this be applied in the future? “You never know what’s round
the corner except things always change, and there is always the need to maintain existing standards,” said Nick Wells, technical module chairman. “Then there are new areas like dynamic broadcast. What are the
VoD will also be integrated into multimedia products for the event, which will feature extra interviews, training clips, match highlights and promos. BBC head of sport and interactive Ben Gallop stressed that a key challenge for the BBC would not only be to match its well-received Olympic coverage but also to enhance the social element of the tournament.
“During the Olympics 1 million viewers watched Bradley Wiggins win a gold medal during the time trials online, but 999 people probably thought they were watching it on their own. During the World Cup we will definitely do more around the second screen. 2014 will be all about sharing the moment, making it more social, more connected and more personal.”
opportunities for the sharing of spectrum by the mobile industry and broadcasters? We have a study mission on that,” he added. “And there is a lot of talk about companion screens and apps. There is a shortage of standards concerning how you synchronise material over the internet with what’s being broadcast. “There are proprietary solutions
but broadcasters involved only want to provide one set of data, one method for it to be published. So there is a good initiative in place to decide what standards we need to allow true
convergence of the networks,” he concluded. “That’s really exciting, but creatives have hardly started to explore the new prospects for services you might get on companion screens.”
Conference keynote Celebrating 100 years of Indian filmmaking at 9:30 in the Forum today
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Big Data – the new oil? Major industry figures show how broadcasters can tap into new demand Page 16
TV fights back Broadcasting is in ‘rude health’, conference will hear at 17:00 today Page 18
Sharing knowledge A chance to find key reference information in IET’s Electronic Letters
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FIMS one year on Jean-Pierre Evain explains what has happened to the vision
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Exhibitor A-Z listing Complete with floor plans for all 14 halls and Outside Exhibition area Page 55
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