16 Friday 13.09.13 theibcdaily
Big Data: Broadcasting’s new oil? Today 13:30-15:30 Forum
Conference Preview By Chris Forrester
This IBC brings together major industry figures to give their strategic insights on how they are handling the Big Data explosion and how savvy broadcasters can tap into user demand.
The session is produced by Fran Cassidy (Cassidy Media Partnership) and chaired by media commentator Kate Bulkley.
“Data has always been a key to understanding the viewer/customer but the explosion of data with social media and tracking technologies now with the web, as well as opt-in viewer and customer loyalty programmes, means that data
is about building new and stronger relationships with viewers, customers and users,” said Bulkley. “Tesco’s recent purchase of Blinkbox and the integration of its Club Card data with viewing data is allowing the creation of whole new relationships, as is the signing up by the UK’s Channel 4 of SVOD users – they now have over 6 million of them,” added Bulkley. “Amazon’s aggressive move into video and viewing devices like Kindle Fire brings a new level of audience interaction and recommendation. We will discuss what kind of data is the most useful and how the data is being used to build new relationships with audiences and viewers.”
Cassidy added that
broadcasters used to have to ask the business question first,
Michael Comish is building Tesco VoD with data and work out
the best and most cost efficient data model to answer it. Some now believe – because a lot of data is more easily available – broadcasters should be collecting all the data they possibly can and working out the question afterwards. Which means you have to store it and manage it in completely different ways.
The session brings together Michael Comish (Tesco’s CEO Digital), Werner Vogels (CTO/VP Amazon), Andy Brown (chairman, Kantar Media) and Bob Harris (CTO, Channel 4).
Featuring encoding and HEVC advances Digital Rapids
By Carolyn Giardina One of the featured themes at the Digital Rapids stand at IBC this year is encoding advances for a variety of incumbent and upcoming compression formats.
Upcoming support for HEVC will be demonstrated in the Digital Rapids Transcode Manager 2.0 automated, high- volume media transformation software, while enhancements
in H.264 and MPEG-2 encoding will be demonstrated in the latest version of software for Digital Rapids’ StreamZ ingest, encoding and archive systems. “While HEVC is generating considerable excitement because of its advances over H.264, it will be a while before it gains widespread adoption. As such, established formats such as H.264 and even MPEG-2 will continue to dominate users’ workflows for quite some time to come, and the quality and performance advances we’ve made in those areas bring
benefits that users can take advantage of immediately,” said Mike Nann, director of marketing and communications at Digital Rapids. Transcode Manager 2.0
software blends automated media file transformation and workflow processes for applications from post production and archive to multiscreen distribution. StreamZ delivers high-quality, multiformat video capture, encoding, transcoding and streaming from live, tape and file-based sources. 7.F33
After your IBC day…
Amsterdam has been the host city for IBC for almost 20 years now. The extensive facilities of the RAI Centre allow us to have everything in one compact location, meaning you can easily move from conference to exhibition, from hall to hall and to special offerings like the IBC Big Screen.
Those facilities alone would
be hard to match anywhere else in Europe. And on top of that we have the city of Amsterdam itself: one of the friendliest, most cosmopolitan and cultured cities in the world. So IBC has created the ideal combination: an excellent venue for the
working part of the day, and somewhere comfortable to relax after the work is done. There are good restaurants within walking distance of the RAI Centre itself, but all IBC visitors qualify for a free travel pass valid on the city’s buses, trams and metro lines (‘sneltrams’). The passes are valid 24 hours a day from Friday to Tuesday, so as well as getting you back to your hotel you can use them to explore the city. If you have not picked up your travel pass yet, get them from an IBC Info Point. If you are an IBC regular then you probably already have
some favourite restaurants and meeting places in the city. Some head for the lively cafes and bars around Rembrandtsplein. The Leidseplein district has some excellent restaurants. The whole of the city centre is compact enough to explore on foot. The more energetic might want to rent a bike and join the many thousands of Amsterdammers for whom this is the only way to get around. There are even regular city tours on roller blades.
At the end of the evening you might want to take a taxi back to your hotel. They are available
Why not take the scenic
route back into town?
at many ranks throughout the city. Make sure the taxi you get is one licensed by the city authorities, and check the meter
is on. The fare should be a little over two euros a kilometre, and the meter should print out a receipt.
Rapid encoding: Digital Rapids’ StreamZ will showcase H.264 and MPEG-2 advances
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