94 OVERCOMING BARRIERS
IBC is set to present a Special Award to the German DVB-I Pilot project at the Innovation Awards tomorrow evening. Jo Ruddock speaks to the EBU’s Remo Vogel, Project Manager of the DVB-I Pilot, to fi nd out more about this initiative, which has brought together multiple stakeholders from the German media industry, including broadcasters, device manufacturers, software providers and research institutions
Tell us a bit about the German DVB-I Pilot and how the idea came about. The rapidly evolving media landscape is challenging TV broadcasting with fundamental changes. In a period when video usage is increasingly internet-based and global platforms are gaining infl uence in the growingly fragmented TV market, fi ndability, new forms of media consumption and easy access to streaming offerings are becoming more and more important. DVB is responding to this evolution with the DVB-I standard. From standardisation to availability, it’s a long journey. And that’s precisely where the German Pilot comes in. We are striving to substantially support the introduction of this promising technology and to clear barriers along the way to the market.
What about the team behind the project; how that was formed? The introduction of a new TV technology requires co-operation from all key market participants. We bring together all the necessary players. This includes the largest German broadcasters from public service media to private, the main operators, the major device manufacturers and technology providers. The participants are ARD, Bayerische Medien Technik, Dolby, DVB, EBU, Fraunhofer Fokus, LG, Media Broadcast, MIT-xperts, OnScreen Publishing, ProSiebenSat.1 Media, rbb, RTL Deutschland, SES, Sofi a Digital, Sony, Tara Systems, TP Vision, Vestel, WDR and ZDF.
Can you share any initial fi ndings with regards to the capabilities of DVB-I? The aggregation of the common service list of the participating station families was successfully implemented and presented on the fi rst prototype TV sets. Impressive was the switching from broadcast to IP when the devices were disconnected from the broadcast network, moderate switching times between IP streams and the fast integration of services such as HbbTV, content guides, DRM sign in, dynamically added pop-up
Remo Vogel, German DVB-I Pilot
channels, playlists and next-generation audio. The regionally correct programme listings are provided via a postcode entry on the TV set. Towards the end, non-representative user tests of rbb took place. The majority of testers would recommend a smart TV with DVB-I. In parallel, a number of DVB-I clients have been successfully implemented on Android/iOS/ web-based devices.
“We are striving to substantially support the introduction of this
promising technology and to clear barriers along the way to market”
You’re showcasing fi rst results from the pilot here at IBC. What can attendees expect to see? We are demonstrating a fully functional hybrid TV experience with a bouquet of over 70 German services. During IBC2023, the German DVB-I Pilot is a partner on the EBU’s stand (10.D21) and at the stand of the DVB Project (1.B73). On the EBU’s stand we will demonstrate the dynamic service list generation according to the public value
recommendation of the German State Media Authorities, the server-side regionalisation of selected distribution areas, as well as new offers such as playlists, box sets and pop-up channels. At the stand of the DVB Project, comprehensive demos on the DVB-I pilot projects in Europe will be given and information on details of the German pilot will be provided.
What are your long-term hopes for the project?
My hope for the project result is the market introduction of DVB-I in Germany. Only by working together at the European level can we challenge global developments, so it’s crucial to co-operate with other markets. During Pilot Phase 2, we are developing a specifi c proposal for a technical and organisational DVB-I infrastructure. This also involves identifying and resolving obstacles, with a particular focus on business models for private broadcasters and operators.
The Innovation Awards take place in the Premier Lounge at 18:00-19:30 on Sunday 17 September.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96
