30 DATA AND MONETISATION UP FOR DISCUSSION IN HALL 5
Both Content Everywhere stages are in action today with packed schedules covering data, monetisation and sports streaming, along with a whole host of technology demonstrations. The fi rst panel discussion on Stage 1, sponsored by LTN, will look at the ‘Key Steps to Success in the Streaming of Sport.’ Vinayak Shrivastav, Founder & CEO, Magnifi ; Eric Black, CTO/General Manager of Media, Edgio; and Mike Burk, General Manager, Managed Solutions, LTN Global, will be exploring how sports production and delivery will need to evolve to offer viewers a more personal and engaging experience, and how AI can enhance the postproduction process and support creativity.
This is followed later in the day by ‘Building an OTT Video Service – Custom Build or Managed Service?’ Manish Sinha, VP & Business Head, OTT Solutions & Services,
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To The New; Matthew Wilkinson, CEO, Magine Pro; and François Collobert, CDN Product Manager, Orange International Carriers, will debate the various options, including the relevance of a hybrid approach for an incumbent player. The fi nal panel of the day on Stage 1 is ‘New Use Cases for Live Streaming’. Christof Haslauer, CEO, NativeWaves; Oliver Lietz, CEO and Founder, nanocosmos; and Joe Foster, CEO, Easel TV, will share diverse use cases relevant to sports fan – in stadium, on the move or at home – and discuss new ‘lean- forward’ interactive services. Sessions on Stage 2 include a look at how Sky Glass and Comcast’s Entertainment OS are revolutionising the future of entertainment; an exploration of recent trends in consumer electronics and smart home and the opportunities for service providers to add value for themselves and their customers; and a look
Magnifi ’s Vinayak Shrivastav will be sharing his tips for success in sports streaming on Stage 1
at advances in monetisation technologies. This panel will see experts discuss the very latest advances in monetisation techniques, looking at the reality of what it takes for a broadcaster to serve regionalised and personalised content to global audiences encompassing millions of concurrent viewers. The fi nal panel of the day, ‘Data: The essential lubricant for success in content everywhere’, will look
at the potential for combining data from multiple disparate sources to improve personalisation, monetisation, churn management and retention. It will be moderated by Caretta Research’s Ed Barton.
Content Everywhere sessions run on Stage 1 (5.A28) and Stage 2 (5.H75) from 10:15- 17:45 today. They are free to attend. For full listings, turn to page 41.
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