04 BOOSTING PRODUCTIVITY WITH GENERATIVE AI
Generative AI is improving content creation, production and management across the entire media industry spectrum, as two sessions on the Showcase Theatre explored yesterday. In the morning, a panel featuring Anil Jain, Managing Director of Media & Entertainment, Google Cloud, identifi ed a number of use cases for the technology. This included the delivery of cloud- enabled, live broadcast experiences, creating more value with data AI and improving monetisation. Anthony Guarino, EVP Global
Production and Studio Technology, Paramount, said: “It’s not about replacing existing creative processes. It’s about putting AI tools in the hands of our creators and allowing them to use the tools as they see fi t for the job.”
Moderator Andy Walker, Global Communications & Media Industry Lead, Accenture; Paramount’s Anthony Guarino and Andy Beach, Microsoft Industry Solutions, on the Showcase Theatre
Guarino also recognised a big opportunity to use AI with editorial assistant and visual effects tools, saving production teams a lot of time and money, and adding new capabilities to their portfolios. “We must make sure we’re onboarding AI tools in a responsible
NEW SKYPANEL CONFIGURABLE TO THE POWER OF X Arri
BY DAVID FOX
Arri’s modular SkyPanel X is a soft, hard and open-face LED system that can be confi gured in different sizes for diverse applications. It is claimed to offer superior dimming, colour rendition, output and beam quality. It is confi gurable into different
formats (landscape, square, vertical), and capable of generating wide-aperture soft light, powerful hard light, or intense open-face light. Multiple units can be combined via the X Modular Yoke. There are three front attachments available: the X21 Dome for native soft light (included), the S60 adapter for all existing SkyPanel accessories, and the HyPer Optic for native hard light for medium and long throws, which collimates multiple single lenses into one single beam. The RGBACL full-spectrum light engine “features the best Arri lighting colour science to
X factor: Visitors take in the new SkyPanel X on the Arri stand
date, enhancing skin tones and achieving deep colour reproduction”. Eight pixel zones per LED panel meet the requirements of advanced console programming, visual effects and virtual production environments. It features 100-0% dimming with fl icker-free operation, and a dynamic CCT range from 1500-20,000K.
SkyPanel X can cope with high-
pressure jet cleaning, with an IP66 rating for all weather conditions. 12.F28
Raissa De Boer, Translator for NHK, demonstrates an AI-based video summarisation system, a work-in-progress technology from NHK that can support making short video footage from the programme video. On show in the Tech Zone in Hall 8, it’s already drawn much interest from several social media companies visiting IBC2023.
manner, and we’re excited about the opportunities to more effi ciently and more timely localise, and therefore globalise, our content,” he added. John Hogan, Chief Technology
Offi cer, Stan, said: “We’re really looking at those components that are going to drive customer value,
and making sure that the customer experience is really solid.” In a second panel exploring GenAI as a content innovation tool, Andy Beach, CTO Media & Entertainment, Microsoft Industry Solutions, said that an interesting use case is the ability to tack together multiple pieces of AI technology to create a pipeline that does something specifi c, like language processing or vision mixing. “As part of production, we’re
creating tons of data that has lived in silos,” he said. “What generative AI is allowing us to do is connect those silos together, which is enhancing internal workfl ows.” Accenture’s Andy Walker suggested: “Three years from now, all creatives will be using GenAI to leverage and deploy their platforms more effi ciently.”
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