#IBC2023
THE RAPID EVOLUTION OF FAST CHANNELS BY DAVID WOOD
FAST channel experts shared their insights into the latest developments impacting the sector at an IBC Conference session entitled ‘Thriving in the FAST Lane’. The session, which focused on what has been learned about making successful FAST (free ad- supported streaming TV) channels work, included Patrick Courtney, SVP, Streaming & Business Development, Fuse Media, who said: “We have learned what content was working and what wasn’t and developed a strategy which matches premiere content with premiere advertising.” “We had a pay-TV linear sales team and simply brought our FAST stream into that. We go in and say ‘here’s our pay-TV and here’s our FAST offer, what are you looking for?’”
03
(L-R): Marion Ranchet, Founder, The Local Act Consultancy; Patrick Courtney, SVP, Streaming & Business Development, Fuse Media; Valerio Motti, VP FAST Channels, Fremantle; Stefan van Engen, VP, Content and Programming and Partnerships, Xumo; and Rachel Koehler, VP Original Content, TUBI
The panel discussed key strategies such as creating brand names for channels that are likely to resonate with audiences and creating strong channel brands.
Stefan van Engen, VP, Content and Programming and Partnerships, Xumo, added that initially they approached content owners. “We simply asked: ‘Hey, do you want to reach emerging audiences?
Experiment with channelisation of your content?’ and this just resonated with people producing short form, which wasn’t monetising very well on YouTube.” Valerio Motti, VP FAST Channels,
Fremantle, offered some advice. “Running a lot of channels for different platforms results in a lot of complex data analysis, which means that it’s diffi cult to feed
IMAX OFFERS PREMIUM MARK OF QUALITY IMAX
to unleash the power of IMAX.” Its fl agship product Smart
BY ADRIAN PENNINGTON
Filmmakers such as Christopher Nolan are fastidious about how their movies look on the big screen but have no control over their creation when viewed in the home. IMAX – whose cameras Nolan uses to shoot his fi lms – wants to change that. “We want to bridge the gap between creators and devices by bringing that same level of premium quality direct to the consumer on smaller screens,” said Vikram Arumilli, SVP and GM of Streaming and Consumer Technology at IMAX. “We want
Stream, acquired last year as part of the acquisition of SSIMWAVE, helps deliver that premium quality with the most effi cient bitrate. “That makes CTOs happy and allows streamers to save millions of dollars,” he said.
IMAX claims the technology will save 15% of CDN costs for streamers and that it has already saved a “leading streaming platform” $25 million a year. “When content moves from set to the home we ensure it is done in a way that preserves creator intent. We will never replicate the experience of the cinema theatre but we can get close
that information effectively back to the programming side of the operation.”
Rachel Koehler, VP Original Content, TUBI, described her strategy: “We have a light ad load for the audience of fi ve minutes and for the advertisers we provide key insights into how the advertising is working. So it adds up to a beautiful marriage.”
by removing as much noise in the encode/decode process as possible.”
Also announced is a tech partnership with Prime Focus Technologies (PFT) which will use Stream Smart as part of its digital packaging and delivery service for streamers. Specifi cally, Stream Smart will be combined with PFT’s Clear product to help optimise the encoding pipeline for video delivery.
“Our focus to date has been on North America and we believe Prime Focus unlocks opportunities for across Europe, Asia and Australia that we’ve not been able to tap into yet.” 3.C67
Arumilli: Unleashing the power of IMAX in the home
IBC2023 visitor Asya Tealdi of Profoto enjoys one of the attractions of the Esports Zone powered by Unlocked in Hall 8. The dedicated space of almost 500sqm is demonstrating the very latest in esports production workfl ows and technology via three distinct production set ups, a partner zone and a networking area. The zone is an interactive, immersive experience, using state-of-the-art racing simulators as the basis of the content generation, and offers the chance to meet esports experts Unlocked. Esports Tech Tours are taking place at 11:30 on Sunday 17 September and 12:15 on Monday 18 September.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96
