78 Shaan Jahagirdar, Vice President, Wondershare What are the biggest
challenges facing the media and entertainment industry? The industry has traditionally experienced fi erce competition among major fi lm and media companies, resulting in a few consistent challenges. One of these challenges is the ability to tell captivating stories that resonate with audiences. Alongside that, fi nding ways to create content more effi ciently and productively has also been a hurdle. However, recent advancements like AI-powered creativity have levelled the playing fi eld to some extent. This has led to the rise of individual social media infl uencers who have engaged large audiences. These developments have introduced fascinating dynamics within the industry, making the future increasingly exciting.
How is your company helping its customers to address the challenges faced by the media and entertainment industry? Our video editing tool Filmora plays a crucial role in assisting mid-level fi lmmakers and content creators, providing them with
the tools they need to edit their footage quickly and effi ciently. As a prosumer video editing tool, Filmora is equipped with AI-based features and Filmstock, a comprehensive library of royalty-free video effects, footage, music and images. This streamlines content creation and empowers our users to produce engaging, high-quality content. We’re continuously working on enhancing Filmora’s features to improve productivity and enable our users to focus on their creative passions.
What do you think are the main drivers in your market sector? The primary drivers in our market sector encompass several factors. Firstly, we have the advancements in AI and machine learning that have revolutionised content creation. Secondly, there is a growing demand for effi cient content creation tools, which speaks to the rise of the ‘everyone can be a creator’ phenomenon. This ties in with the continued growth of video platforms and social media, where individuals are sharing their creative output. Lastly, audiences increasingly
prefer personalised and engaging content that resonates with them on a deeper level. Altogether, these factors are shaping the landscape of our market sector.
What are the main areas of focus for your company during IBC2023?
At IBC2023, our primary focus will be on showcasing Filmora’s commitment to the European market, where we aim to help creators boost their productivity by offering advanced features and tools. We will introduce our latest AI-powered video editing ecosystem, positioning Filmora as the ideal auxiliary video editing software for mid-level fi lmmakers. Our goal is not only to demonstrate our dedication to advancing editing functions but also to emphasise our long-standing support for the creative economy and its growth in the region by cultivating and empowering content creators.
Which trends or themes do you expect to emerge during IBC2023?
During IBC2023, we foresee several trends taking centre stage.
SERVER-SIDE ADS AND SPORTS STREAMING ON SHOW Harmonic
BY ADRIAN PENNINGTON
Through live demos, Harmonic is demonstrating the breadth of its VOS360 Ad ecosystem for maximising content monetisation. The server-side ad insertion (SSAI) SaaS platform is integrated with sell-side ad servers, ad decision servers and supply-side platforms. Harmonic is also highlighting how broadcasters, content owners and video service providers can monetise content for a variety of use cases. Key applications
One key focus will be the growing importance of AI and machine learning in content creation, driving innovation and effi ciency in the fi eld. Another trend will be the increasing need for advanced video editing tools to accelerate content production while raising the quality of output. We also anticipate a stronger emphasis on content personalisation, catering to diverse audience preferences. Additionally, the rise of new media platforms will lead to a demand for innovative content editing solutions, further enabling even individuals to operate at a fi lmmaker level and produce high-quality, captivating content.
latest innovations in live sports streaming are also on show, including new compression algorithms to ensure high quality for live sports content, as well as a watermarking-as-a-service solution that can be used on the fl y during live sports events. IBC is also seeing the
Harmonic’s VOS360 Ad SaaS platform takes targeted advertising to the next level
being shown on its stand include virtual product placement for VOD assets, server-side insertion at scale for low-latency live
sports streaming and regional ad insertion for linear channels to different delivery points. Demonstrations of Harmonic’s
introduction of the latest version of Harmonic’s cloud-native software, improving operations and performance for telco and cable operators that want to run cloud-native software in their own cloud. 1.B20
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