THE OFFICIAL NEWSPAPER FROM IBC
09:30-18:00
SATURDAY 16 SEPTEMBER 2023
‘DINOSAUR’ MEDIA BUSINESSES MUST ADAPT TO NEW USER-CENTRIC AGE
BY DAVID WOOD
Media universe cartographer Evan Shapiro has issued a stark warning to today’s big media players, arguing that they must adapt fast in order to survive. Media businesses are sleep- walking into a new user-centric era, which has already begun. But although the media’s Jurassic age is over and everything has changed forever, the dinosaurs are in denial, said Shapiro, speaking at an IBC Conference session yesterday entitled ‘Plotting the Effects of Disruption’. Shapiro recommended
refreshing the top of companies – getting rid of CEOs who are chosen from a small band of executive elites and replacing them with a more diverse management focused on user- centric business models. One of the problems that media businesses have is that short-term thinking is baked into its culture,
INSIDE Moving FAST
How to make successful FAST channels Page 03
Generative AI
Google and Accenture highlight how the tech is improving content creation, production and management Page 04
Cloud and IP Content Everywhere stages tackle the big topics Page 06
Shapiro: ‘It’s time for us all to go back to school’
based around the next earnings call, said Shapiro. “Compare that with Amazon which went for a long time before it became profi table. You need to be able to ignore the short term and hook your wagon to a big moonshot.” Shapiro also questioned the industry’s dependence on streaming services, which he said performed well during lockdown when many consumers binged on media. “But when lockdown was over and the media companies handed out bonuses like candy canes, subscribers have not
continued to consume content in the same way.” Churn is a growing problem for
many, he added: “In the last year the symptoms have got so bad that they can no longer ignore it.” According to Shapiro, the reality is that media companies that are not built for this new user-centric era will not survive. However he was optimistic that companies who seek change will thrive. “It’s time for us all go back to school and re-learn everything about our business. If this seems like an enormous effort, it is!”
BUILDING THE FUTURE OF TECH BY DAVID WOOD
Speaking at an IBC Conference session on Building the Future of Tech, panellists discussed how they are planning to harness new technologies such as AI to build the platforms of the future. Gabriella Vacca, CTO, Sky Italia; Nitin Mittal, President of Technology, Zee; and Brian Lakamp EVP, Media Supply Chain, Paramount, all agreed
(L-R): Chair Allan McLennan; Gabriella Vacca, CTO Sky Italia; Nitin Mittal, President, Technology, Zee; Brian Lakamp, EVP, Media Supply Chain, Paramount
that understanding the needs of their customers was the fi rst step towards building these platforms, whatever the technology. Vacca said: “AI is such a
great opportunity for so many components of the value chain –
although it’s important that the architectural framework is clear. With technology like augmented reality, we want to ask how can we make content more engaging for the audience.”
Lakamp underlined the importance of metadata in the process of development: “The more you understand about how content is used, the more you are able to develop services to respond to the needs of the audience in sophisticated ways.”
Economic Insight Research reveals MediaTech investment patterns Page 08
Vantage point
Lucinda Meek, Chief Finance and Operations Offi cer at the IABM, highlights how the association is supporting members to do better business Page 18
Making an impact SMPTE President Renard T Jenkins talks transformational tech Page 20
IBC Accelerators
Gallery Agnostic Live Media Production and Authenticated Data Standard take to the stage Page 22
Exhibitor news All the latest showfl oor launches Page 32
SHOW INFORMATION Conference programme, session agendas, fl oorplan and exhibitor list Page 41
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