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IP DRIVING A RETURN-PATH REVOLUTION IN OTT BY COLBY RAMSEY
IP distribution when it comes to OTT streaming is ushering in a ‘return-path revolution’, providing deeper capabilities to engage and drive customer experiences and commercialise more effectively. This was according to Paul Martin, Strategy and Business Development Director at MainStreaming, who took to the IBC Content Everywhere stage yesterday in a panel discussion covering the transition from linear to IP distribution. “Broadcasters need to work out how to widen their sphere of infl uence in terms of what they’re delivering to their customers,” said Martin. “The targeted ability that IP distribution gives you is the key.”
He added that one of the big conversations that must continue happening between content providers and ISPs around the world, is about how viewing experiences can be best delivered to their shared consumers.
(L-R): Brad Wall (LTN), Gary Hamer (SmartLabs), Paul Martin (MainStreaming) and moderator Stuart Thomson (Digital TV Europe & TBI) take part in the IBC Content Everywhere panel
Talking about the challenges of moving customers from legacy systems, Gary Hamer, SVP Sales & Business Development at SmartLabs, said: “Simplifying the delivery architecture and landscape is bringing the fee payers of the next generation
into the telco’s world, because if the telcos aren’t talking apps and mobile fi rst, they’re going to lose an entire generation.” Brad Wall, Chief Technology
Offi cer at LTN, added: “Where we’re headed is more choice on platforms from a hyperlocal
STAYING MOBILE AND AGILE IN THE CLOUD BY COLBY RAMSEY
Flexibility and scalability are the key considerations for businesses looking to harness cloud infrastructure, according to a panel on the state of play in cloud adoption and digital transformation on Content Everywhere Stage 2 yesterday. Asked what is driving the shift behind cloud delivery, Sergio Delgado, Product Marketing Manager at Velocix, said that businesses need to focus on specifi c architectures. This would allow them to follow a pay as you go model, increasing engagement and meeting more fl exible demands such as rack space.
Jean-Christophe Perier, Chief Marketing Offi cer of Globecast, added: “What we are seeing as the main attraction to the cloud
is the move from a capex to an opex model; there’s a big push happening there.” Speaking with regard to the
APAC region, Fred Sun, Head of Strategy at Tencent Cloud International, said: “The benefi ts of the cloud are being mobile and agile. Gen-Z consumes the vast majority of content on mobile, so there needs to be a deeper focus there.” Sun explained that teams should look at differentiating themselves from the competition, whether through state-of-the-art media processing abilities, instant messaging, or rendering.
“The cloud allows you to go mobile and be extremely agile, especially when you engage with a younger audience who spend so much time on their phones and are always looking
perspective. Sporting events are being produced and rights are being diversifi ed in this industry in a manner we’ve never seen before. The transition is creating an extremely dynamic environment for both broadcasters and consumers.”
(L-R): Moderator Polly Hickling, Member of the
IET Media Executive; Fred Sun (Tencent Cloud International); Jean-Christophe Perier (Globecast); and Sergio Delgado (Velocix)
for the next new thing,” he said. “Audiences want more than just the offi cial content. They want user-generated content as well, and interactive, social
experiences when watching sports matches, for example. You want that engagement happening inside your own platform.”
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