#IBC2023
Ethan Guo, Foreign Trade Manager, Shenzhen Lakeview Electronics
What are the biggest
challenges facing the media and entertainment industry? I believe the biggest challenges facing the media and
entertainment industry involve the rise of digital streaming platforms and online content consumption, which intensify competition for traditional broadcasting companies. Audiences are shifting towards on-demand and personalised viewing experiences, challenging the conventional broadcasting model.
How is your company helping its customers to address the challenges faced by the media and entertainment industry? As a manufacturer of button switches, I believe that offering our customers highly integrated and reliable button switches is the most direct way to help them meet this challenge. Our company has also launched the Zero Burden R&D initiative, aimed at assisting our customers in achieving new product development with fewer costs.
What do you think are the main drivers in your market sector? The industry’s driving force, much like the challenges we currently face, stems from the ever-evolving audiovisual demands of the audience and breakthrough advancements in related fields, such as 5G and AI. These factors are set to propel the industry’s growth. By adeptly understanding user needs and harnessing cutting- edge technology, we can surely
catch the winds of industry development and sail ahead.
What are your priorities for the next 12 months? This IBC marks our first participation since 2020. By analysing the data, I’ve noticed that there are many more exhibitors and attendees this year compared to before. As a result, I anticipate that the next 12 months will be quite busy for me. However, there are two main areas
I’ll be focusing on. First, my team and I will be organising customer inquiries from IBC and conducting in-person visits to some clients. Secondly, I will be dedicating my efforts to promoting our new- sized LCD button switches. This particular 24.5mm(w)x23.5mm(h) LCD button switch will offer a fresh selection for more control panel and video switcher manufacturers, streamlining their soldering processes.
What sets your company apart as a technology leader? Just as IBC’s principle is ‘by the industry, for the industry’, so Lakeview was founded due to our CEO’s interest in video switchers’ buttons. Every step of our growth has been intertwined with the industry’s support and assistance. As a result, we’re committed to allocating more resources to product research and development, continuously providing the industry with the high-quality, reasonably priced button switches it requires. 8.A88
SELENIO GETS NETWORK EXTENSION TO SMOOTH THE MOVE TO IP Imagine Communications BY ADRIAN PENNINGTON
The Selenio Network Processor (SNP) family is expanding with the introduction of SNP-XL, which extends the platform’s broad range of capabilities to support more
SDI-intensive applications. Alongside the SNP-XL, Imagine is using IBC to launch a new double-density gateway
personality. A SNP-XL fully loaded with this new personality can support 64 gateway channels of 1080p (32 in each direction) or 16 gateway channels of UHD (8 in each direction) – both directions fully synchronised – delivering twice the gateway capacity within the same unit footprint over a single 100G interface.
John Mailhot, CTO of Infrastructure, Imagine Communications, said: “The
ability to scale and adopt new formats has made IP an appealing design pattern, but everybody’s transition will be driven by their own economics. SNP-XL recognises the longevity and criticality of SDI even during the 2110/IP transition, offering a high-density synchronising gateway that enables customers to migrate to IP at a pace that aligns with their overall system strategy.”
SNP-XL supports all current SNP
37
capabilities – including UHD and HDR conversion, multiviewer, master control and JPEG XS – and increases flexibility by fully supporting the panoply of HD, 3G and 12G-SDI in and out in all combinations. This enables universal conversion at the front of a hybrid facility, sending the processed ingress signals out into the legacy SDI plant and simultaneously into the IP/2110 environment.
2.A17, 2.A15,
1.BS9
Imagine is expanding its network processing lineup with the SNP-XL
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96
