AFRICA: TOURVEST RETAIL SERVICES
Travel retail ‘digital transformation’ excites Tourvest Retail Services
Wellbeing and smartwatches excel for Tourvest across African DF&TR, while the company makes an industry-leading step within Buy on Board food & beverage. Andrew Pentol hears from Tourvest’s Head of Business Development Strategy & Innovation, Michelle Green.
T
ourvest Retail Services (TRS) may have a significant non- African DF&TR presence in
countries like India, where it runs destination retail stores at Mumbai Chhatrapati Shivaji International Airport and more recently at Alicante Airport, but its African operations are a strong source of pride. Created in 1997, Tourvest is South
Africa’s leading integrated tourism group. Its destination retail division comprises 61 craft, curio and souvenir stores in key South African tourism hubs from Cape Town to Echo falls, in addition to the aforementioned airport outlets. It also runs 16 retail outlets in the Caribbean, among other locations. In Africa, it has a ground-store
airport presence in Nigeria, operating a key tenant duty free shop at Murtala Muhammed International Airport in Lagos. Its Retail Division, Tourvest Retail
Service (formerly Tourvest Inflight Retail Services) includes five inflight and travel retail divisions. These are: Buy on Board Food
and Beverage; Boutique Duty Free Services; Airport Duty Free Stores; Downtown Duty Free and Airline crew/staff Stores.
British Airways contract This includes airline inflight retail agreements with South African Airways, Ethiopian Airlines, Kenya Airways and TAAG Angola Airlines, which reflects its African heritage. Other major airline clients include
British Airways (BA), for whom it has supplied and managed the duty free service since 2012. The BA duty free contract was
extended in September 2016 at which time TIRS was awarded the contract to manage its short-haul food and beverage service. This solution launched in January
OCTOBER 2018
2017 and is seen by many as ‘industry leading’, given the branded nature of the products supplied by UK High Street retailer, Marks & Spencer. What also makes the partnership
with BA unique is Tourvest’s Electronic Point of Sales (EPOS) device, named TourPOS. This allows crew to take payment inflight using contactless, chip and pin or Apple Pay solutions. Customers can also make purchases with their BA Avios points, among other options. With no cash taken on board,
the speed and robust nature of this solution is clearly ‘best in class’, according to the company. TRS also launched its TourCAST
product forecasting tool to maximise sales and limit wastage and was recently nominated for a Supply Chain Excellence Award. In addition, the aforementioned
products and services, the company’s Buy on Board business continues to go from ‘strength to strength’, with sales penetration and average transaction values exceeding expectations. Michelle Green, Head of Business
Development, Strategy & Innovation tells TRBusiness: “As travel retail
“We have seen great sales in the smartwatch category and have significantly grown the range, which now includes the ladies Bergson smartwatch.”
Michelle Green,
Head of Business Development Strategy & Innovation, Tourvest
TRBUSINESS 57
Above: A sample of the range of spirits and mixers available inflight from Tourvest’s Retail Services division.
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