JAPAN REPORT: NAA NARITA FASOLA
According to the company’s latest statistics, Chinese-speaking customers from China, Hong Kong and Taiwan accounted for 60% of total purchases in all of FaSoLa’s duty free and tax free airside shops in June 2018.
TRBusiness This is particularly important as
FaSoLa’s perfume and cosmetics collection is one of a number of categories that will be expanded in the future. Japanese skincare brands already
represent a major share of FaSoLa’s total perfume and cosmetics sales due to growing numbers of Chinese customers. “Japanese brands keep growing
as well as imported luxury brands, especially skincare brands,” adds Go Uemura, Merchandising Department Manager in FaSoLa Duty Free’s Perfumes & Cosmetics and Product Division II. “These sales are mainly to Chinese
passengers. Make-up sales are increasing, but skincare is the highest growth category. Customers are looking for brands that are famous in China.” Shiseido happens to be one of
FaSoLa’s top-selling Japanese beauty brands, followed by SKII and Cosme Decorte by Kose. Chanel is the operator’s best-
selling imported brand followed by Estée Lauder and Dior. Beauty appliances also represent
a growing segment for FaSoLa’s perfume and cosmetics business and several Japanese companies are now
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producing handheld beauty devices enabling FaSoLa to spread the brands over different locations. “Beauty appliance sales are
growing,” says Uemura. “We have Refa in duty free, but in our Akihabara Tax Free Shops we have other Japanese beauty appliances by Panasonic and Yaman.”
Enlarged T3 P&C area The beauty category in T1 has also been expanded with the opening of FaSoLa Stars Duty Free Store in the Central Terminal Area. FaSoLa Stars Duty Free covers
500sq m, of which half the display space is allocated to perfume and cosmetics. “The idea is to have something
special; for example, we have Dior cosmetic counters elsewhere in Narita Airport, but now in FaSoLa Stars Duty Free we have ‘Dior Backstage Studio’,” reveals Uemura. “It’s the first time in the Asia Pacific
retail market. “Dior Backstage Studio is a Dior
boutique with special items. It features the fashion show backstage concept with make-up and cosmetics used for fashion shows. The staff in our shop include trained make-up beauty advisors.” Japanese make-up brand Chicca
by Kanebo, also has a spot in the new FaSoLa Stars Duty Free shop. “Chicca brand’s make-up artist is
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a Japanese man who also works back stage for famous brands,” according to Uemura. “We invited new fragrance brands
like Penhaligon’s; we have Jo Malone in there too.”
plus 12 monthly print editions and the critically acclaimed TRBusiness Top 10 International Operators Report, please visit
www.trbusiness.com/subscriptions FaSoLa fashion store in T1 North Wing departures. 146 TRBUSINESS Other cosmetics brands appearing
in the new T1 FaSoLa Stars Duty Free store include Burberry, Goutal Paris, Comfort Beauty and Sulwhasoo. “We also have Japanese brands
SKII, MDNA skincare and ReFa beauty appliances in there,” according to Uemura. Elsewhere in T1, Chanel Fragrance
& Beauty has moved into a new cosmetics boutique and installed Narita Airport’s first lipstick vending machine, which has been developed by a Japanese company. According to FaSoLa, Japan is
known for having the world’s largest number of vending machines with about two million of them installed around the country selling food, drinks, tobacco, travel tickets, home essentials and now cosmetics. “The vending machine has a
sensor which tells it when a customer is in front and then it changes to its vending machine mode,” Uemura explains to TRBusiness. “Customers choose the lip stick
colour and pay. After that the purchased product is delivered. “A spotlight shines on the delivery
point and then the lipstick comes up and is delivered on a small tray. “Customers need their boarding
pass and a credit card to purchase using the vending machine. Customers can buy multiple lipsticks if they wish.” Elsewhere in Narita Airport,
FaSoLa has increased its LCC terminal T3 perfume and cosmetics display area and introduced several new high-end Japanese and imported beauty brands. “In T3 we have expanded our
fragrance and cosmetics category,” concludes Uemura. “We gained some extra perfume and cosmetics space but the liquor and tobacco sales area remains the same. “We increased our beauty area
as passenger demand for perfume and cosmetics is strong, so we have added some brands, especially for Chinese passengers. “New Japanese brand listings
include Shiseido, Clé de Peau Beauté, The Ginza cosmetics, Pola Cosmetics, Cosme Decorte and ReFa beauty appliances. “Our new imported brands in T3 are Giorgio Armani and Jo Malone.” «
OCTOBER 2018
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