JAPAN REPORT: NAA NARITA FASOLA
item like liquor,” says Shimizu. “Mostly whisky is selling in the
arrival shop liquor section. Single malts sell in arrival shops while blended malts and Johnnie Walker sell in our departure shops. Also, other brown spirits such as cognac sell in departure stores.” As part of plans to increase arrivals
shop revenue, FaSoLa wants to increase the range of goods on sale. “We are waiting to have [approval]
for perfume and cosmetics in the future,” confirms Shimizu. “We are negotiating with the government. Our expectation is to add other categories. “We are still negotiating; it
could be before the Tokyo 2020 Olympic Games.” FaSoLa is also keen to expand its
merchandise offer in its Akihabara Tax Free Shops, as Katsumi Tanaya, Senior Director in FaSoLa Duty Free Merchandising and Logistics Department tells TRBusiness. Tanaya says this includes
introducing new products, particularly Japanese confectionery, which all nationalities consider attractive and affordable. “In our Akihabara shops we now
have Hokkaido cheesecake made by Letao of Otaru,” says Tanaya. “It’s very famous cheesecake. We
invited them to sell in our shops and we are seeing good results – really nice sales.
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The beauty category is being expanded across the airport. “We also are developing exclusive
Hello Kitty items. It’s our intention to have more exclusive confectionery items as soon as possible.”
Olympics in sight Efforts to expand FaSoLa’s duty free and tax free merchandise offer will continue as the company firms up its retail strategy for the Tokyo 2020 Olympic Games. “For our 2020 Olympic Games
preparations we have to [add] more merchandise and make some changes to our operations; make purchasing more speedy through POS cashier support, for example, and provide quick service,” according to Tanaya. “We will increase our staff
Chinese customers on the rise for FaSoLa
Chinese customers account for a growing share of FaSoLa’s total duty free and tax free revenue, reflecting the recent increase in Chinese passenger numbers using Narita Airport. According to the company’s latest
statistics, Chinese speaking customers from China, Hong Kong and Taiwan accounted for 60% of total purchases in all of FaSoLa’s duty free and tax free airside shops in June 2018. Purchases by mainland Chinese
passengers alone represented a 50% share of FaSoLa’s total mid-year sales. “Purchases by all nationalities grew
“For our 2020 Olympic Games preparations we have to [add] more merchandise and make some changes to our operations; make purchasing more speedy through POS cashier support, for example, and provide quick service.”
Katsumi Tanaya, Senior Director, Merchandising and Logistics Department, FaSoLa Duty Free
numbers. We now have over 1,200 staff including 300 perfume and cosmetics company beauty advisors.”
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“Chinese demand is still there and so
we have to meet this trend. “South Korean passengers are coming
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on new flights and their purchases have increased by 40% this year. The South Korean actual percentage share of total sales is small but the growth rate is quite big.” In FY2017, Chinese speakers
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last year,” says Katsumi Tanaya, Senior Director in NAA Retailing Corporation’s FaSoLa Duty Free Merchandising and Logistics Department.
OCTOBER 2018
accounted for 55% of FaSoLa’s total sales, according to Tanaya. Mainland Chinese customers accounted for 45% of total FaSoLa airside travel retail sales, while Taiwanese passengers represented 7% of sales and Hong Kong passengers 3%. Japanese passengers accounted for
21% of total FaSoLa sales last year. “Japanese ladies buy perfume and cosmetics; Japanese men buy mainly
Arrivals shops have been designed with a 'grab & go' format.
TRBUSINESS 145
confectionery and perfume and cosmetics; Thai passengers buy confectionery.”
tobacco, especially Iqos, also Japanese confectionery,” explains Tanaya. “Chinese passengers buy Japanese
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