COVER INTERVIEW: ERIK JUUL-MORTENSEN
exclude that possibility, but we’re not there yet. But I’ve always said that if the growth continues, as it has done, we may well have that coming to us. Asia, as you said is the most important and very dynamic area for our industry. “I can only see continued growth
for the event in Asia. Also, as you know in Singapore we don’t have the same space restraints as we have in Cannes.” Although it’s clear to see that
the importance of the Asia show will continue to grow, the world exhibition in Cannes is still a must- attend event for all global players. One of the big draws is of course the excellent opening conference, which kickstarts the week-long exhibition.
Conference: a new twist... This conference, which historically has been very well attended, attracts a high calibre of speakers including politicians, business leaders and entrepreneurs. However, this year, Juul-Mortensen says the association is departing a little from the norm. “I mean it’s different this year; we
have not invited any politicians as we have done many times in the past. We are trying something a little bit different and new. “We thought it was important
to let the industry talk and say what they think about the future and that’s really the background for the panel of people from the industry.” Juul-Mortensen refers to a
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interesting character…but equally you never know what puts ‘bums in seats’. I’m very positive, in fact I’m sometimes really impressed by the number of people who attend the conference on the Monday morning. The number in attendance has been increasing every year which is quite something.” Juul-Mortensen is keen to point
out that the association does try its best to reinvent the show every now and then or at least introduce new elements that keep the event current. A good example of this was the introduction of the Digital Village at last year’s event. “I think the Digital Village was
panel of high-ranking duty free & travel retail executives including, Dufry CEO Julián Díaz, King Power International’s Susan Whelan as well as Dag Rasmussen, CEO of Lagardère Travel Retail. “If that’s not interesting I
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a good addition to the event last year and obviously it was a trial. We thought it might work, but you never know before you do it. “I think it was a good example of
it was also clear that there was a feeling that perhaps we got the timing a little bit wrong. So, this year it will open a day earlier. “We’ve also communicated more
directly with those we think will have an interest.
don’t know what is,” states Juul- Mortensen. “And the other speakers…Anders Rasmussen was in charge of NATO at a very interesting period and he was quite bold coming out with some of the statements he made. He certainly surprised me in the way he was so outspoken and he was very strong when he was Prime Minister in Denmark, so he should be very interesting. And the other speaker, Dr Bertrand Piccard, he is a very
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www.trbusiness.com/subscriptions TFWA says it does its utmost to make sure each delegate gets the maximum benefit out of the show. TRBUSINESS 31
“It really is up to us to make sure that those that do come get the maximum benefit out of it, both in terms of the exhibition as well as the social networking and events. We must make sure we deliver on all parameters.”
Erik Juul-Mortensen, TFWA
what we do to try to keep the event alive by adding something new. “The feedback was good although
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