JAPAN REPORT: NARITA INTERNATIONAL AIRPORT CORP (NAA) Unlock the full potential...
use T1 North Wing along with other carriers. The airport’s Terminal 2
registers a 40% share of total sales while T3 shops account for the remaining 10%. T2 is used by Japan Airlines (JAL)
and other One World Alliance member airlines while T3 is used by LCC airlines. “Currently sales in T2 are the
Tax Free Akihabara store in T1 North Wing departures.
“We expect 35.4m international passengers will use our airport in FY2018, a 6% increase compared to last year.”
Hiroomi Eguchi, Narita International Airport Corp (NAA)
“As we are adding shops there,
maybe we will have more sales share from T1.” According to NAA statistics, duty
free and tax free shops in T1 account for about 50% of total travel retail revenue at Narita Airport. This terminal’s North and South
wings are used by different airlines, however, the central shopping area is accessible to all passengers before they proceed to their flight gates. All Nippon Airways (ANA) and
Luxury boutique openings in T1
Hiroomi Eguchi tells TRBusiness that four new boutiques have opened in T1 as part of NAA’s current retail expansion programme. Gucci, in collaboration with FaSoLa
Shops, opened the brand’s first airport ‘Watches and Jewellery’ boutique in T1 North Wing on 22 June in a space previously occupied by ‘Chanel Fragrance & Beauty’. The Chanel store moved to a larger unit in March earlier this year.
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other Star Alliance member airlines use T1 South Wing, including Thai Airways, Singapore Airlines and United. Skyteam members Delta, Korean Air and Air France
Free and FaSoLa Stars Tax Free, each covering 500sq m, which opened on 31 July. These stores opened less than two weeks after the FaSoLa Akihabara Tax Free Annex shop. “FaSoLa Stars Duty Free and
FaSoLa Stars Tax Free are new names,” explains Eguchi. “The idea is for them to carry a lot of ‘star products’; these shops
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opening followed that of a Gucci fashion store in T1 South Wing (20 April), which carries a full product range and occupies 100sq m. Narita also opened a new Bottega
Veneta boutique in T1 North Wing, which occupies a new 70sq m site that opened last year on 20 November. “We have a good balance as we have
brand boutiques in both our T1 North and T1 South wings,” says Eguchi.
Narita has opened four other luxury boutiques recently, including Gucci and Bottega Veneta.
OCTOBER 2018
fastest growing,” reveals Eguchi who tells TRBusiness that its full-year sales figures from the Chanel and Prada luxury boutiques – which opened in mid-2016 – provide compelling evidence of this. Duty free arrival shops are growing
rapidly in T2 as well, though revenue growth is limited by the fact that FaSoLa-operated arrival stores can only sell liquor and tobacco. Interestingly, T2’s arrival shops
account for about 60% of Narita’s total duty free arrival sales, helped by the fact that all arrivals passengers must pass by them.
FaSoLa ‘star treatment’ Elsewhere at the airport, as part of plans to boost the T1 travel retail offer, Eguchi tells TRBusiness that FaSoLa recently opened several new stores in the central terminal area. These include FaSoLa Stars Duty
will carry famous brands, and some other brands with potential to be ‘stars’. “FaSoLa is trying new brands and
products in these stores… FaSoLa Stars Tax Free is different to FaSoLa Akihabara Tax Free and FaSoLa Asakusa Tax Free stores, as they have the shop-in-shop concept inside.” As Eguchi outlines, FaSoLa Stars
Tax Free shop carries popular Japanese brands, which include Porter bags, Onitsuka Tiger footwear, Issey Miyaki Bao Bao as well as Seiko and Citizen in the watches corner. “FaSoLa Stars Tax Free [showcases]
Japanese fashion brands but there are two confectionery brands [in there] as well,” adds Eguchi. “Ishiya Ginza is a new brand of
chocolate-filled cookies, sold in Ginza Six department store, from Ishiya which also makes the popular Shiroi Koibito chocolate cookies. “The other is Pocky Premier Class
[who has made] original chocolate stick flavours for FaSoLa including matcha (green tea).” Other new airside outlets in T1
include Matsumoto Kiyoshi; the first airside outlet for the popular drug store chain in a Japanese airport. “Matsumoto Kiyoshi operates
their store directly,” says Eguchi. “It’s a 150sq m tax free
drugstore selling over-the-counter medicines, vitamins, personal care products; also, some lower priced Japanese cosmetics by L’Oréal, Visee and Ettusais.” “We introduced Matsumoto
Kiyoshi as they are well known among Chinese visitors who buy a lot of their products downtown.” «
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