AMERICAS: DFA Unlock the full potential...
DFA thrives in Americas as it triumphs in Tocumen T2
Capturing a 10-year duty free concession at Panama Tocumen International Airport Terminal 2 – after winning the majority of retail space at the airport’s T1 last year – has sweetened an already successful year in the Americas so far for DFA, as Charlotte Turner finds out.
D
uty Free Americas (DFA) has enjoyed solid performances from its US business and
startlingly good ones in South America according to company President, Leon Falic. One of the highlights for the
company actually involved the winning of a T2 retail contract at Tocumen International Airport in Panama. The contract, which covers a
1,000sq m space in front of a Rolex outlet, only strengthens DFA’s position at the airport having secured two out of the three 10-year Terminal 1 concessions last year. Duty Free Americas President
$1.65bn in 2018. As reported in TRBusiness’ Top
10 International Operators Report (bound with this issue), last year, DFA grew its DF&TR sales by roughly 8% to $1.53bn, up from just over $1.4bn in 2016. This followed a dynamite 2016
Leon Falic told TRBusiness: “We got the space we wanted. Strategically it’s the location we needed to fortify our current strength in T1. We are happy that Motta won with us as the relationship is professional and well regarded.” Aside from the contract win in
Panama, DFA reports a healthy business in the US, a boom in Brazil as well as the opening of a new 10,000sq m ‘game changing’ store in Rio Branco, which prompts the company’s President to bet confidently on a 2018 sales target of
OCTOBER 2018
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when DFA won contracts at three Brazilian airports (building on its very first win at Afonso Pena International Airport in Curitiba in 2014), which are currently handled by the DFA office in Rio where its regional buyers have taken up residence. The company now operates stores
in Manaus, Porto Alegre, Curitiba and Maceió.
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Investing in Brazil Since winning these contracts in 2016 the Brazilian business has really taken off, according to company President and co-owner, Leon Falic. “Brazil for us is a very important
investment. It’s growing like crazy; we made a partnership with WHSmith and we won a few concessions in food and we won a few concessions in news & gifts in Brazil.” WHSmith International made its debut in South American travel retail
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Leon Falic insists its stores in the US, including those at JFK Airport, are performing well.
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after striking an agreement with DFA back in April, to open seven stores at RIOgaleão International Airport in August 2018. The stores, which will be situated
across international and domestic departures and the main entrance areas of the airport, will stock books, magazines,
travel
accessories, souvenirs, confectionery and beverages. “The
airport operators recommended WHSmith to come to
Aside from the contract win in Panama, DFA reports a healthy business in the US, a boom in Brazil as well as the opening of a new 10,000sq m ‘game changing’ store in Rio Branco.
Above: DFA & Diageo make a toast at the opening of a new Johnnie Walker house at Miami Airport.
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