BEAUTY: SPA CEYLON
is make it more modern because eyewear is changing all the time. “These amazing ingredients really
have an impact on your senses and whole-body system so it is actually wellness for when you travel.” In the Sleep range, the top selling
DF&TR skus are the Sleep Balm and Dream Balm. The former is used on sensory
points (behind ears, back of the neck and inner wrists) and the latter is sprayed on pillows, seats, clothing or even on your body. “These are our main focuses for
Cannes,” Balasuriya comments. “We are showcasing all our wellness products which are doing well internationally in DF&TR. “We will bring our own unique
twist to wellness which from an eyewear perspective is a holistic science that comes from South Asia.”
Wellness focus It is not just Spa Ceylon that is recognising the demand for more health and wellbeing products. Companies such as China
International Duty Free (CIDF), which predominantly specialises in the distribution of liquor and tobacco, are now embracing the health & wellness category, which Spa Ceylon is taking full advantage of. “Wellness has become a priority
for people whether they are working or travelling,” he says. “They are looking to introduce
wellness at different points of their life and travel is a big part of that; especially for people on the move quite often. “Bringing the wellness category
into travel retail makes a lot of sense. It is important we focus on treatments aside from just products to give travellers something more.” Speaking of products, creating
speciality items for specific destinations is on the agenda. Being the manufacturer and brand
owner certainly gives it the flexibility to do so. “We have some Sri Lanka ranges and are coming up with a Maldives one. “We are also looking at creating
Indian and Malaysian ranges among others as well.”
OCTOBER 2018 The Spa Ceylon store at Kuala Lumpur International Airport (KLIA). TRBUSINESS 115
Ensuring staff are adequately trained and armed with all relevant product knowledge is vital for retailers. This can be achieved individually or in partnership with suppliers. “We have a very good training
system,” emphasises Balasuriya. “There are a lot of guidelines for staff, which undertake extensive training and receive a lot of information. “We have taken the science and
broken it down in a way that not only the consumer can understand it, but staff can really interpret it and relay it to the consumer as well.”
More than a transaction Spa Ceylon is also embracing digital opportunities in terms of the way customers choose products, as Balasuriya explains. “The unique twist we can bring is
a service element that makes it more of an immersed experience than simply buying products. “I am talking about a sleep therapy
treatment where you can buy the product and begin with maybe a 15-minute treatment, which helps you sleep better on board. “The idea is for travellers to
have an initial treatment and then use a re-charge product as they will already be in the zone and
“We have taken the science and broken it down in a way that not only the consumer can understand it, but staff can really interpret it and relay it to the consumer as well.”
Shalin Balasuriya, Spa Ceylon
Fast Facts: Spa Ceylon
• The company was founded in May 2009 by brothers Shiwantha Dias and Shalin Balasuriya. • Since May 2016 it has opened 14 DF&TR sales operations in Asia and expects to reach 20 by the end of the year. • Spa Ceylon’s core travel retail offering focuses on wellness and impulse. • It produces over 450 all-natural Ayurveda-inspired personal care, wellness and home aroma products. • The complete range comprises prestige skin, body, bath, scalp & haircare preparations, oils, balms and potions, home aroma blends, candles, diffusers, incense, herbal infusions and teas, handmade stoneware, bath accessories and a range of tropical resort-wear.
feeling sleepy. “It is a very unique twist to one of
the hardest things about travelling which is weariness. If you get a good sleep you will feel much better about the whole experience.” «
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