COUNTER INTELLIGENCE Mazaya to build shisha global travel retail sales in Cannes
entertain guests onboard its luxury Princess Iluka Yacht in addition to its exhibition stand (H53/yellow village). Mazaya Brand Manager Rawan Elayyan
Jordanian shisha brand Mazaya has pinpointed the upcoming TFWA World Exhibition as a key part of its strategy to build shisha sales in GTR. This year, the company will once again
said: “Building travel retail distribution for our shisha tobacco outside the Middle East is a long-term strategy but we are most definitely finding that retailers in Europe, Asia and the US are becoming more and more interested and receptive to the concept. “In Cannes, we will introduce new
customers to our best-selling flavours such as two apples, lemon mint, blueberry, mint, gum mint, grape mint
Al Nassma enters ATÜ DF’s new outlet in Saudi Arabia
Camel milk chocolate brand Al Nassma has gained a listing with ATÜ Duty Free at its new retail outlet in Medinah, Saudi Arabia, at Prince Mohamed Bin Abdulaziz International Airport, following recent success in ATÜ’s outlet in Salalah, Sultanate of Oman. “We are delighted that they have
extended our distribution further including the siting of our iconic Camel display which tells our story and lends a very fitting ‘sense of place’ dimension to any outlet across the MENA region,” said the brand. Al Nassma claims that Asia (including
Japan, Taiwan, Singapore, Hong Kong, Korea) now accounts for one-third of the company’s sales. The brand will welcome visitors to its
stand at F1, Blue Village, at the upcoming TFWA World Exhibition in Cannes. New stand to greet Braun duty free visitors at TFWA Cannes
Braun’s duty free team arrives at the TFWA World Exhibition in Cannes with a new stand (opposite. Credit: Displayplan Ltd. 2018.) offering guests the opportunity to test electronics in a ‘boutique’ setting. Braun will showcase its range of shavers
and toothbrushes using interactive screens to compare products. The German brand says Braun and Oral B continue to grow in travel retail, especially the former’s MGK3085 nine-in-one Multi Grooming Kit range. Braun’s duty free business
is handled by Tax Free Trade Klaus Mellin GmbH, which acts as the exclusive sales agency for the Procter & Gamble- owned company.
174 TRBUSINESS OCTOBER 2018
and watermelon mint. “We usually recommend five of these
to start with in a new listing, building as the brand becomes better known within the region.” Mazaya is continuing its extensive
investment to bring the brand to the attention of the GTR industry. Once listed, support through promotions such as GWP and price-off is viewed as critical to its growth. Elayyan added: “This year, we’ve run
promotions for customers in Amman, Dubai, and Sharjah airports and have scored high growth rates in all as a result.”
PVM ‘must-haves’ to grasp sugar’s GTR potential
Perfetti Van Melle (PVM) Global Travel Retail is committed to tapping sugar confectionery’s growing value at this year’s TFWA World Exhibition in Cannes. Identifying what it sees as a gulf
in sugar confectionery’s share in the travel retail (13%) versus domestic (45%) market against chocolate, it is focusing on a ‘must-have’ product assortment including its best-selling Mentos and Chupa Chups, which are ideal for gifting. “We want to make sure that these
products are available at all major airports to all international travellers,” commented Femke van Veen, Brand Manager Global Travel Retail, Perfetti Van Melle. Supporting the ‘must-have’
assortment is its eye-catching suitcase display and interactive promotional tool designed for Mentos and Chupa Chups, which feature an interactive multi-touch screen and fun games. PVM recently introduced a new
E-learning tool to communicate directly with travel retail staff and educate them on the company, its brands and products, which will be available to view in Cannes.
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