BEAUTY: ESTÉE LAUDER – BREAST CANCER CAMPAIGN ‘With breast cancer, every second counts’
Every year
TRBusiness.com turns pink in honour of Estée Lauder’s Breast Cancer Campaign – previously the Breast Cancer Awareness Campaign – which has raised more than $76m so far for lifesaving research, education and medical services. Charlotte Turner finds out more about this year’s campaign.
T
he Estée Lauder Companies’ Breast Cancer Campaign has one mission: to create a
breast cancer-free world, a vision that Evelyn H. Lauder set in motion for the long-term over 25 years ago. In 1992 she co-created the iconic
Pink Ribbon and started The Campaign and since then significant progress in the fight against breast cancer has been made, says ELC. “Mortality rates have decreased
39% since the late 1980s, five-year survival rates are better than 90% with early detection, and treatments and surgical techniques have improved dramatically,” says ELC. Still, there is work to be done,
insists the company. “Virtually everyone, regardless
of country, age, lifestyle or values, continues to be affected by this disease…Breast cancer is the most common cancer in women worldwide. And 1 in every 1,000 men will develop breast cancer in their lifetime.” According to Globocan (a web
portal for international cancer research) every 19 seconds, somewhere in the world, a woman is diagnosed with breast cancer. This very fact has inspired the
theme of this year’s campaign which carries the appropriate tagline, ‘With breast cancer, every second counts’. “It’s time to take action; time
to increase education,” says the 2018 campaign. “It’s time to develop treatments
and new therapies. It’s time to fund the world’s leading research to bring us closer to a cure. “It’s time to unlock more clues
about causes and prevention. It’s time for patients and survivors to live better, healthier lives and there’s no time like the present. Our message couldn’t be simpler: #TimeToEndBreastCancer.” ELC has found that an effective
OCTOBER 2018
The iconic pink ribbon has been a prominent part of the Estée Lauder Breast Cancer Campaign since it was created by Evelyn H. Lauder (Estée’s daughter-in-law) in 1992.
way of raising an awareness of the campaign has been to illuminate iconic buildings all around the world and to date more than 1,000 illuminations have taken place. In the past this list has included
Heathrow Airport’s T3 where WDF and Lauder joined forces to hold a high profile press event, involving the media, Lauder family members and airport staff in 2012. Other buildings that have been
turned pink in recent years include the Sydney Opera House, the Burj Al Arab in Dubai and the Eiffel Tower in Paris.
Brands stand together In addition to the various high profile events, illuminations and press conferences which will take place this year, ELC will of course be launching its Pink Ribbon Products. “Eighteen of The Estée Lauder
Companies’ beauty brands support our mission to create a breast cancer- free world and raise funds for the Breast Cancer Research Foundation (BCRF),” insists ELC. The brands, which donate in
varying amounts to the BCRF, include the following: Aerin, Aveda,
Becca, Bobbi Brown, Bumble and Bumble, Clinique, Darphin, DKNY/ Donna Karan, Estée Lauder (three different pillars), Glamglow, Jo Malone London, La Mer, Lab Series, Origins, Prescriptives, Smashbox, Tom Ford, and Tory Burch. «
“Breast cancer is the most common cancer in women worldwide. And 1 in every 1,000 men will develop breast cancer in their lifetime.”
Estée Lauder Companies
Breast Cancer Campaign in numbers
• ELC has raised more than $76m globally for lifesaving research, education and medical services. • ELC has funded 250 medical research grants through the Breast Cancer Research Foundation ($62m of total funds raised). • It has distributed approximately 160m pink ribbons at its brands’ beauty counters worldwide. • It supports more than 60 breast cancer organisations around the globe, with activity in more than 70 countries. • It mobilises 46,000 employees worldwide to positively impact communities and unite in action. • It aims to raise $8m through the 2018 Campaign to fund research, education and medical services.
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