DRINKS: LOCH LOMOND GROUP


Loch Lomond Group hopes to lure new customers at TFWA Cannes


LLG’s Managing Director, Global Travel Retail, Andre de Almeida, tells Charlotte Turner what the company expects to achieve at its first TFWA World Exhibition and how it aims to stand out from crowd in what has become an over-saturated market.


A


s a new exhibitor to the TFWA World Exhibition and Conference, what are


your main objectives? During the event, Loch Lomond Group – which owns the award- winning Loch Lomond, Glen Scotia and Littlemill Scotch whisky brands – will be announcing details of new products being released in early 2019, such as the Glen Scotia Vintage 1991 Single Malt Scotch whisky, exclusive to travellers in the GTR channel.


Why have you chosen to exhibit? Because the TFWA World Exhibition & Conference in Cannes remains the main annual showcase event for brand owners and operators to engage and create new opportunities for consumers to discover in the GTR channel.


How does this show fit in with Loch Lomond’s strategy for 2019/2020? This event is part of our planned new product development (NPD) deployment process within the GTR channel. It also allows us to continue in the process of building our


industry


and operator engagement and ultimately grow the business further within this channel.


How does the company compete in such a crowded market place in DF&TR?


OCTOBER 2018


We know that travelling consumers continue to look for authentic products with a strong value perception in the channel, with a diverse offering in the Scotch whisky product range available. Our aim is to tap into that sense of discovery through our brands, whilst also delivering on the desire for gifting. Glen Scotia is located in


Campbeltown, one of Scotland’s five Scotch whisky producing regions. The brand allows GTR operators to offer a Campbeltown Scotch whisky to its consumers for the first time in most cases, with a history dating back to 1832 from one of only three distilleries that still exist in the region. Our rare and extremely limited


stocks of Littlemill presents consumers with a genuine opportunity to taste heritage in a glass, as the distillery was established in 1772 and was rumoured to be one of the oldest in Scotland until it fell silent and was destroyed by a fire in 2004. Additionally,


Scotland is


renowned throughout the world for whisky and golf, so we were delighted to celebrate this association through our five-year


partnership of


Loch Lomond whiskies with golf’s original championship, The Open. As the ‘Spirit of The Open’ we


will look to bring Loch Lomond to stores through limited editions and activations in GTR.


What has been interesting to witness in terms of DF&TR whisky developments this year? Recently there has been an apparent resurgence of Scotch whiskies with an age statement making a comeback in GTR. The risk is that the focus and


reliance on age statement alone, as a tool to convey quality credentials, can provide a distorted view on the value perception by consumers. The hybrid solution of offering


a Scotch whisky range in the GTR channel – including products with an age statement and NAS (no age statement) supported through compelling stories, a range of flavours and stunning packaging – is the one taken by brands such as Loch Lomond and Glen Scotia Scotch whiskies. «


“The risk is that the focus and reliance on age statement alone, as a tool to convey quality credentials, can provide a distorted view on the value perception by consumers.”


Andre de Almeida, Managing Director, Global Travel Retail, Loch Lomond Group


TRBUSINESS 123


Above Left The group recently launched the Littlemill 40 Year Old Celestial Edition with World Duty Free.


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