COVER INTERVIEW: ERIK JUUL-MORTENSEN
‘We must make sure we deliver on all parameters’
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As the industry descends on Cannes for the 34th TFWA World Exhibition & Conference, TFWA President, Erik Juul-Mortensen tells Charlotte Turner that the association feels a strong sense of duty to ensure that the show is still considered to be a return on investment for every delegate.
good opportunity to tell people what our industry actually means… because you know as well as I do that non-aeronautical income today is the biggest income for airports. “It helps airport development,
it helps to keep landing charges down and so on and so forth. It’s not only the travel experience that we are contributing to. We really significantly contribute to the health of airport infrastructure and development.” The association believes strongly
Above: Erik Juul-Mortensen addressed delegates on stage for his penultimate Cannes show last October.
E
rik Juul-Mortensen has been the President of the TFWA for 19 years; a phenomenal tenure
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that many in this industry wish would never end. Alas, it will do just that in December of this year when a new President is elected following Juul-Mortensen’s decision not to stand again this year. Quite obviously this means
that this October will be his final Cannes in the role of President of
“What I have felt before at times is that we are not very good at telling the outside world what we are all about and yes we have got some good reasons for that, but there are also many important reasons to communicate with the consumers.”
Erik Juul-Mortensen, President TFWA
28 TRBUSINESS
the TFWA… However, true to form, Juul-Mortensen would rather focus on the topic of the upcoming event rather than discuss his contribution to the association and the industry over the last two decades, during which he has witnessed a great many developments for both. One of the last big projects
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successfully carried out under his leadership was the global marketing campaign promoting the 70th anniversary of duty free, which launched last year. “We are excellent at telling people
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within the industry what we are doing – in part thanks to the media – we are very good at that,” says Juul-Mortensen. “What I have felt before at times is
that we are not very good at telling the outside world what we are all about and yes we have got some good reasons for that, but there are also many important reasons to communicate with the consumers. “We felt [the campaign] was a
that this was as good a reason as any to communicate with consumers that the industry – which is working hard alongside other stakeholders to ensure the future of aviation – was celebrating its 70th anniversary. Luckily, the response was and continues to be overwhelmingly positive. “I have to say we were absolutely
delighted and perhaps a little bit surprised even by the response we’ve had across the globe; from Russia to South America to Asia, Middle East and Europe.” “I was in Madrid only recently
and I was standing paying for my bottle of gin, and then I noticed that behind the till is a huge screen, with one of the campaign posters clearly displayed there. Absolutely fantastic. It’s really gratifying.”
Exhibitor challenges Switching gears, TRBusiness asks Juul- Mortensen if he expects attendance at October’s TFWA World Exhibition & Conference to grow as dramatically as it did last year (+6% in 2017 vs 2016). “To be honest I don’t think we can expect to quite go up by +6%
OCTOBER 2018
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