BEAUTY: EUROITALIA
“We wanted to do something big with huge visibility because the first time you go to market with a brand, it is the first time you present yourself and of course you have to impress people right from the start.”
EuroItalia spokesperson
Left to right: Perfumers Alberto Morillas, Daphne Bugey, Marie Salamagne.
“We actually started this project a long time ago; about one year ago now, almost, and of course we couldn’t tell anyone that we had the licence at the time.” So EuroItalia commenced the
project behind the scenes with its trio of well-known expert perfumers; Alberto Morillas, Daphe Bugey and Marie Salamagne. “Wood is a dual project designed
around the characteristics of wood – strong and sturdy, with a complex structure that makes it unique and inimitable – creating two new scents that define the contemporary Dsquared2 man and woman: sensual, confident in themselves and their personalities,” says the brand. “Young and capturing the
zeitgeist, the protagonists for these fragrances live on passions, good vibes and an impulse towards what’s new. They are looking for a sophisticated essence that expresses the authenticity, depth and passion that defines them.” The EuroItalia spokesperson adds:
“Dsquared men and women tend to be very young people, but these fragrances do not exclude older customers, such as those between 40 and 50. “There are similar ingredients in
About EuroItalia
EuroItalia is a family-owned company and a leader in the creation and distribution of some of the most successful Italian fragrances in the world. “Established in 1978 by Giovanni
Sgariboldi, who believed in the potential of the selective perfumery ‘Made in Italy’, today EuroItalia is one of the leading global players in the luxury beauty industry,” says the company.
OCTOBER 2018
“Quality, innovation and creativity, together with strong insight of the market and advanced technology, enables us to translate fashion and design into luxury fragrances, strengthening our brands.” With a vast global network, EuroItalia
operates a direct distribution network with local commercial and duty free operators.
“We have established strong relationships so as to build a solid business, with long- term vision and ongoing commitment, to ensure the best for our brands,” says the company. “Our dynamic business structure
allows us to act and respond quickly within an extremely competitive market. Our best asset is our people; we are proud of our employees and partners.”
TRBUSINESS 117
the male and female fragrances, but what makes them different is the heart, which is very floral for the female and very spicy for the man.” What EuroItalia is also keen to
highlight about the fragrances are the bottle designs which incorporate unique caps. “Each bottle has a unique cap
made of the highest quality ash which is created piece by piece, offering a level of craftsmanship that has almost disappeared,” adds EuroItalia. “The cap also features a magnetic closure.” “The exclusive crafting of the
bottom allows the glass to spread into a curve, which creates a new element inside the bottle – a tear- drop shape – like another ampoule to hold the fragrances.”
Italian ingredients on top As the name might suggest, both male and female scents have a woody element to them’. The men’s fragrance blends Calabrian bergamot with mandarin, lemon (from Sicily) and ginger. The juice also contains violet lead, cardamom, ambrox, white woods and vetiver. The female fragrance is described
by the brand as ‘vibrant and ultra-feminine’.
The Dsquared2 man and woman are ‘sensual, confident in themselves and their personalities’, says EuroItalia.
“Wood, the new women’s fragrance by Dsquared2, is made of mandarin from sicily and raspberry leaf, expressing joy and vivacity, combined with lily of the valley and magnolia, which add fresh, ethereal notes,” says EuroItalia. “The infusion of osmanthus and
jasmine, precious and seductive ingredients, reveal an intense femininity.” The launch of the two perfumes
will be complemented by a range of bath products including a bath & shower gel, aftershave balm and deodorant stick for men; as well as a bath & shower gel and body lotion for women. The advertising campaign was
created by Mert & Marcus and directed by Dean and Dan Caten, featuring models Anna Ewers and Julian Schneider. «
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