JAPAN REPORT: NAA NARITA FASOLA
whisky brands now include Chivas Regal Mizunara; a special new blend produced for the Japanese market that has sold well since being listed by FaSoLa. When it comes to tax free goods,
Unlock the full potential...
confectionery is the biggest category, accounting for almost 67% of sales, while electrical appliances including rice cookers is the other large tax free category, representing almost 10% of tax free sales. “Chinese and Thai passengers
really like Japanese confectionery, also reliable electrical appliances,” says Shimizu. Interestingly,
tobacco was
FaSoLa’s fastest growing category in FY2017, with sales lifting by about 40% last year driven by purchases of Philip Morris’ Iqos by Japanese and Chinese customers in particular. In a new development for the
tobacco category, FaSoLa has introduced Cuban cigars, including the brand Cohiba, for the first time. The early indications are that the brand is performing well with sales encouraging already.
DF arrivals ‘growing’ Meanwhile, duty free arrival shopping is helping to boost FaSoLa’s revenue this year. On September 1, 2017, FaSoLa
became Japan’s duty free arrival shop operator, opening two duty free arrival shops in the north and south wings of Terminal 2, followed by three more outlets, raising the total to five. FaSoLa opened its T3 arrival shop
on 15 November, followed by the T1 South Wing shop on 1 December and the T1 North Wing shop on 16 December. “Our duty free arrival shops are
Liquor & tobacco offer at FaSoLa’s Narita T2 Fifth Avenue departure shop.
Japan’s first; Kansai, Fukuoka and Chubu International Airports have followed, so customer awareness is growing,” explains Shimizu. T2 is FaSoLa’s largest arrivals
shopping location, where almost 60% of all its arrivals shopping revenue is recorded. “Our T2 arrival shops are located
just in front of the quarantine counter,” says Shimizu. “All passengers walk in front of our shops to pass through the quarantine corridor. In Terminals T1 and T3 our arrival duty free shops are located at the sides of the baggage halls.” “T1 accounts for about 30% of total
arrival sales while T3 generates the remaining 10% share,” he says. “At first we expected over 90%
This content is for subscribers only. To receive a full digital copy of the October issue,
of arrival shop customers would be Japanese, but after opening the shops we see 75% are Japanese and 25% are foreign passengers; mostly Chinese passengers. “The nationality share of arrival
purchases depends on flights; some people buy expensive wines as personal souvenirs such as Bordeaux
Larger baskets FaSoLa has designed its arrival shops with a ‘grab and go’ format with the intention of targeting arriving passengers who expect to make a quick purchase from around 400 items that are displayed in each shop. “Tobacco is 80% of our total arrival
plus 12 monthly print editions and the critically acclaimed TRBusiness Top 10 International Operators Report, please visit
shops’ spend and liquor is 20%, so arrival shop spending is not so high,” notes Shimizu. “Japanese passengers are allowed
www.trbusiness.com/subscriptions (Left) Takumi Shimizu, (Right) Katsumi Tanaya. OCTOBER 2018
two cartons of cigarettes, but foreigners are allowed four. Iqos is most popular in our arrival shops, but it’s just the Iqos e-cigarettes as the Iqos gadget is not dutiable, so we cannot sell it in duty free arrivals.” FaSoLa hope to be able to change
this in the future, increasing the number of items that each arrival shop customer purchases. “Our expectation is ‘plus one’
selling – tobacco is the main item but we expect customers to grab another
TRBUSINESS 143
“At first we expected over 90% of arrival shop customers would be Japanese, but after opening the shops we see 75% are Japanese and 25% are foreign passengers; mostly Chinese passengers.”
Takumi Shimizu, Director of International Product Division I, Purchasing Department, FaSoLa Duty Free
wines, which are over JPY 300,000 per bottle.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186
