BEAUTY: SPA CEYLON
Spa Ceylon to bring ‘holistic twist’ to wellness in Cannes
Fresh from a successful TFWA Singapore show, Spa Ceylon is looking to use the upcoming Cannes event as a springboard for European DF&TR expansion. Andrew Pentol speaks to Co- Founder and Director, Shalin Balasuriya.
A
s Sri Lanka’s Spa Ceylon Ayurveda retail and spa company prepares to exhibit
for the first time at the TFWA World Exhibition in Cannes the prospect of establishing itself in European DF&TR is extremely appealing. Since announcing its travel
retail aspirations at the 2016 TFWA Singapore event, the company has launched 14 sales operations in Asia including standalone stores, kiosks and onboard airlines. The aim is to increase this to 20 locations by the end of the year. The core of Spa Ceylon’s travel
retail offering focuses on wellness and impulse. Wellness ranges such as Sleep, De Stress and Detox offer various products suited for travel weariness and wellness needs. The impulse offering is the Spa
Ceylon Palace Art range, which is a collection comprising packed lip balms, hand creams, soaps and solid perfumes, coconut butters and balms with rich tropical scents made with fruit butters, herbs and oils. These have become popular impulse purchase items at their various locations. Earlier this year, the company
returned to Singapore, where it showcased its Virgin Coconut range. The collection comprises 16 skus including Face and Body Soothing Serum, Pure and Natural Organic Oil and Ultra-Rich Body Cream and is available in all Sri Lankan DF&TR shops (three airside, which it runs itself and two pre-check-in). It also runs two small stores in
Kuala Lumpur Airport – one in the international terminal and one in KLIA2 – and might soon be present in Mumbai, Chennai and two other unnamed locations with Flemingo International. Shalin Balasuriya, Co-Founder
OCTOBER 2018
The Sleep Intense Range will be the main focus for Spa Ceylon in Cannes.
and Director of Spa Ceylon, reveals the chain has two European stores in Nicosia’s premium tourist shopping zone in Cyprus. “We want to emphasise the fact we have entered Europe domestically as we have predominantly been in Asia so far,” he adds. “We just want to showcase our
brand to the European stakeholders and see how we can work with them and establish our presence at our end and in the European market.”
Eyewear in beauty The uniqueness of its products might well tip the balance for operators when deciding whether to confirm listings. “In terms of wellness, we are quite unique in the fact we are bringing in eyewear which there is not a lot of in DF&TR,” adds Balasuriya. “We not only bring products,
but a service offering as well. Our approach is very holistic. “If you talk about sleep, we have
sleep music, sleep therapy tea (an herbal infusion which comes in tea bags) and sleep therapy body and bath products. We take a very holistic and multi-sensory approach towards
wellness which makes us unique.” This year in Cannes, Spa Ceylon will
be promoting the aforementioned Sleep and De Stress ranges; the types of products ‘travellers have been seeking for a long time’, says Balasuriya. “We are looking at the ingredients [with regards to] eyewear and how ingredients coming together can really promote deep restful sleep. “If travellers take long flights or
have long transits, they can use these products to get some sleep.” “The aim is to ensure people only
taking three or four hours sleep feel like they have had much more “The eyewear brings together
ingredients that have been proven for thousands of years. “What we have then done as a brand
“We just want to showcase our brand to the European stakeholders and see how we can work with them and establish our presence at our end and in the European market.”
Shalin Balasuriya, Co-Founder and Director, Spa Ceylon
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