The building houses the BID-ON FASHION Shoes Store and is located in Fossalta di Portogruaro near Venice, along the trunk road that connects Portogruaro and Latisana with the tourist cities of Lignano and Bibione, near other shopping centres. The requirement of the client was to have a unique clothing and footwear shop that could stand out from those nearby, and that reflected the brand identity. Roberto Drigo’s solution defines an iconic architectural artefact that expresses a contemporary compositional style that overturns the typical stylistic elements and blends in the urban context.
The characteristics of the place, with the ground level slightly lower than the road level, suggested redesigning the classic shopping centre paradigm. The first floor was completely overturned in terms of function with the introduction of a glazed entrance immersed in water in motion, an elliptical bar, and a warehouse with display windows with organic lines. The concept of shape was also reinterpreted, as space is perceived essentially as a “void”, a place of transit, a square where events and fashion shows are held.
The upper floor features solid volumes consisting of an orderly and balanced monochrome ceramic envelope. A silent surface covered by a black porcelain stoneware ventilated façade in which outsized windows of different sizes open to the sky and trees nearby. At night, the lights create special effects for those passing by. Upon crossing the central hall, customers are taken to the upper floor where a circular pathway allows them to appreciate at a glance the layout of the shops, which are divided into various thematic areas. The interiors feature white steel pillars that branch out until they become transparent, allowing the eye to travel. The furniture and lighting integrate perfectly with the rest; the semi-circular display elements lead the traffic along a succession of non-hierarchical circular flows to view the displayed goods. The tailor-made lamps use LED bulbs with different emission temperatures to enhance and customise the merchandise.
The flooring of the shopping area is covered in light porcelain stoneware slabs (the light colour, as well as the grey used in the square, was chosen for lighting reasons). The lines of light defined by steel inserts draw particular patterns enhancing the perspective lines.
Water and greenery (the avenue of lime trees that runs along the building) are major features of the project, as they integrate natural and artificial elements in a territory that still carries the signs of a rural past in which the building is inserted.
“OGNI MATERIALE UTILIZZATO IN ARCHITETTURA FORNISCE CARATTERISTICHE UNICHE AL PROGETTO; A DIFFERENZA DI MOLTI ALTRI, LA CERAMICA CONCEDE UN’ENORME FLESSIBILITÀ AL PROGETTISTA CON LE SUE INNUMEREVOLI VARIANTI CROMATICHE, DI TEXTURE E DI FORMATI. LA CERAMICA PERMETTE ANCHE INTERESSANTI MIX CON ALTRI MATERIALI, QUALI IL LEGNO E IL METALLO, PER UN EFFETTO SEMPRE DIVERSO. NEL TEMPO INOLTRE SI È COSÌ EVOLUTO DA PERMETTERE USI PRIMA IMPENSABILI, QUALI AD ESEMPIO LE FACCIATE VENTILATE, CHE CONIUGANO ALTI CONTENUTI TECNOLOGICI E FORMALI. LA SUPERFICIE CERAMICA USATA COME RIVESTIMENTO PARIETALE PER NOI È SINONIMO DI CONTEMPORANEITÀ, RIGORE FORMALE, MA DIVENTA ANCHE ELEMENTO DI GRANDE RICCHEZZA COMPOSITIVA GRAZIE ALLA POSSIBILITÀ DI EVIDENZIARE O MENO LE FUGHE, UTILIZZARE FORMATI DIVERSI DETERMINANDO COSÌ UN PATTERN DEFINITO”. Roberto Drigo
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