competitiveness on a global scale. Casalgrande Padana’s global dimension is both the reason for the company’s success and its strength to look into the future with optimism. And the results of these 10 editions allow the company to look into the future of the competition with the same enthusiasm. The competition also helps assess the evolution and changes that have characterised architectural ceramics over the past 25 years.


In a nutshell, innovation has followed two paths. On the one hand, the excellence and productiveness of porcelain stoneware, of which Casalgrande Padana has always been a pioneer ever since the 1960s, has emerged. Compared to other materials, porcelain stoneware owes its excellence to its exceptional technical and aesthetic features, which make it suitable for any intended use. A universal product for floor and wall coverings, both indoors and outdoors. The other path to innovation has led to the availability of increasingly larger sizes and an infinite variety of technical and aesthetic solutions to meet any design requirement and boost evolution.


An evolution that has gone hand in hand with the developments of the ceramic material itself, allowing for a much wider scope of application. From their initial and traditional use for kitchen and bathroom coverings, ceramics has gradually expanded to all other applications becoming an authentic architectural element.


One example is the sector of façade cladding of important and prestigious buildings, which is showing radical innovation not only in terms of aesthetics, but also of installation systems and specific features, such as the new generation of bioactive ceramics, of which Casalgrande Padana is one of the first and main manufacturers.


The Grand Prix also has the merit of providing precious documentation, which


marks the evolution of ceramics and its application over time. A cultural and technical heritage at the disposal of all those who have been part of the Casalgrande Padana family and all those who are interested in the world of architecture and interior design. It’s no coincidence that the dialogue with the personalities of architecture stimulates and guides Casalgrande Padana in the continuous product innovation process. A relationship that results in tangible advantages for the technological quality of the work, thanks to the choice of the best-suited materials and solutions for every setting and the perfect execution of every single construction detail. This is very important for Casalgrande Padana, which, in fact, has created an Engineering section to provide designers with an in-depth and qualified planning service and integrated support. With the future of the competition and ceramics production in mind, Casalgrande Padana has created a revolutionary range of Bios Ceramics® slabs, which is covered by several international patents. An innovative type of eco-compatible and bioactive products, which can interact autonomously with the environment to generate a series of virtuous processes, such as the drastic reduction of the main bacterial strains, pollutants, and smog. All this combined with special self-cleaning features of the building façades. We believe that these innovations can lead to an even wider use of ceramics for façade cladding. That’s why we hope that these trends will be expressed during the future editions of the Grand Prix. A result that not only can impact sales, rewarding the application of a product that stands out for its beauty, functionality, and durability, but also meets environmental requirements, helping improve the environmental quality of our cities and the places where we live.


10


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