“THE CHOICE OF THE MATERIALS IS VERY IMPORTANT FOR AN ARCHITECT BECAUSE IT HELPS TRANSFORM THE IDEA OF A PROJECT INTO REALITY AND, AT THE SAME TIME, INTO A SENSORY EXPERIENCE. THE WIDE ARRAY OF CERAMIC MATERIALS IS IDEAL FOR THESE PURPOSES. WHETHER WITH A POROUS TEXTURE THAT ABSORBS LIGHT AND SOUND OR SMOOTH AND SHINY TO REFLECT THEM, OR COLOURFUL, EVERY CHARACTERISTIC OF THE MATERIAL IS ALSO A PARAMETER TO IDENTIFY AND USE IN THE BEST POSSIBLE WAY ACCORDING TO THE VARIOUS SITUATIONS OF EVERY PROJECT TO ACHIEVE THE DESIRED RESULTS”. Alain Demarquette