ESSENTIAL OILS
Star anise.
only the latest technology but also creativity that is equally advanced. Classic choices for perfume
compositions remain essential oils from flowers such as rose, jasmine and lavender, from citrus fruit such as bergamot and orange, from woods like sandalwood, and cedar, from spices like anise and myrrh, from the roots of vetiver, the needles of conifer trees or the berries of the juniper bush.
Thanks to the company’s expertise in
perfumery, Düllberg Konzentra has been able to take a step further and has developed the company’s own Natura collection of perfume oil compositions made of 100% natural ingredients. Clearly identifiable, recognisable scents, like mandarin or rose, play a role, as do more complex compositions that are based on popular fine perfumery or are inspired by classic accords such as chypre, amber or fougère.
The company’s experience in the Middle
Vanilla.
East is also influencing its perfumery offerings. One perfume style that has a very strong potential to become a lasting trend is ‘Modern Oriental’: here, exclusive Oriental-style accords, such as oud, sandalwood, saffron, vetiver and vanilla, with floral notes, e.g. white blossoms or modern, fruity nuances are combined.
Identifying new trends at an early point
Even with complex processes and modern technology, the magic of essential oils can still shine bright. So where is the potential for these costly, sensuous and effective compounds today? The likely answer is that it is to be found in a combination of the mainstream and major global trends, but equally in the niche.
Fifteen years ago, naturalness was on the fringes of society, now it is firmly in the mainstream. As well as classic beauty and body care products, it is vital to continue to keep a close eye on new niches. For example, there are many exciting aromatherapy applications and products: moist, hot cloths which are popular in Asia, sniffboxes with blossoms, pillow sprays to add a gentle, soothing fragrance to pillows, essential oils as a fragrant ingredient in massage oils or ‘spa at home’ products. There is much potential out there just waiting to be opened up.
Conclusion
In a day and age defined by the fine divide between work-life balance, with people increasingly becoming conscious of the need to attain a state of wellbeing, the appeal of nature is set to accompany us for a long time. Düllberg Konzentra are very aware of the marketing effect of natural ingredients and essential oils. The opportunities for manufacturers of natural cosmetics and conventional products are vast, and the company is in a position to provide valuable support.
PC September 2015 PERSONAL CARE 27
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