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stretched to capacity and have been working hard – but even with these circumstances at play, advancements have been made. If brands in the beauty and personal care industry can make change now, what is stopping brands from innovating in the future when not under the enormous pressure and stress of a global pandemic or environmental crisis? Indeed, some of the worlds greatest inventions hand innovations have come about in times of crisis or war – we use what we have to encourage action. It quite simply is the best time to innovate, learn and grow because we have to circumvent rigid corporate structures and reallocate resources to work smarter and harder. As Creightons have shown 2021 and beyond will certainly be a period of change. Particularly for Creightons as they expand the SKUs and formats within their ranges to take their business into a new future and to a new consumer. How will you and your business be a force for change in the post-pandemic world?
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britishskinfoundation.org.uk/News/over-half- of-british-children-are-suffering-with-skin- problems-due-to-frequent-handwashing- and-eczema-rates-are-on-the-rise
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