MEN’S GROOMING


TABLE 1 Claim


Hydrating


Barrier protectant Non comedogenic Brightening Smoothing Firming


Elasticity


Anti-ageing Pores


27


Assessment Options


Corneometer, Visual grading TEWL


Cyanoacrylate biopsies, Visual grading Chromameter, Colorimeter, Visual grading


Tactile grading, Visual grading, 3D imaging or replicas, Visioscan Visual and Tactile grading, Cutometer Tactile grading, Cutometer


Visual grading, Non-invasive instruments and VISIA® Visual grading, and VISIA®


with other skin care products. For example, irritation ratings and digital photography methods used at PCR demonstrate how a skin care regimen that includes a facial hydrating serum or toner can be more effective on dry skin than a moisturiser alone.


Skin care products – anti-ageing products The anti-ageing arena is expanding for men. The addition of new ingredients is allowing men to swap leathery, wrinkled, dried out skin for healthy, glowing, and hydrated skin. Anti-ageing products claim to have hydrating, smoothing, brightening, lifting, and firming effects. These products may also claim to reduce fine lines, wrinkles, and pores. Currently, alpha


hydroxy acids (AHAs), vitamin A derivatives, and non-comedogenic formulas continue to be particularly popular in men’s anti-ageing products. The scope of anti-ageing product study


designs is wide ranging with a simplistic study design comprised of expert visual grading and self-perception questionnaires to evaluate the subject’s lines, wrinkles, dryness, tactile roughness, and skin softness. More complex anti-ageing study designs may include clinical grading, non-invasive instruments and advanced photography with VISIA® Canfield imaging system. Table 1 offers a few examples of claims and


measurement options used in corresponding efficacy trials.


Figure 5: The VISIA image is analysed for lines on the subjects face in an anti-ageing study design that correspond to a thickness of 0.28 – 0.34mm.


Hair & beard care products Smart consumers are constantly looking for cost-effective ways to find products that deal with “bad-hair-days”. Every store shelf in the world resembles a conga-line of products claiming to help with everyday issues like frizz, volume and shine, and proven claims for scalp and hair health. Consumers are searching


www.personalcaremagazine.com


September 2021 PERSONAL CARE


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