ANTI-AGEING
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Revealing the natural glowing beauty of maturity
C. Vignal, P. Goyat, L. Brun, G. Rosson – Natura-Tec, France
The perfect balance for ageing gracefully is a wise combination of lifestyle and skin care. The new active ingredient Natura-Tec Marine BlueRevelation 50 +™ is a powerful cocktail of microalgae dedicated to men and women who wish to age better with their time by combining an integrative approach of sustainable technology and respect for the environment with more natural efficiency and more confidence.
A strong demographic trend Whatever the study, all demographic projections converge on the same prediction: by 2050-2070, the human population will increase and be older than it is currently. The world is expected to have 2 billion elderly people by 2050. In Europe, the proportion of people over 65 will rise from 29.6% in 2016 to 51.2% in 2070. All living beings experience ageing. As
you get older, the regenerative capacity of your body declines with the passing of time. Although it is impossible to stop this process, we can see that mentalities are evolving regarding ageing. This change is the consequence of the ageing population of baby boomers, people born between 1946 and 1964. They are approaching later life having experienced an explosion in consumer culture. Baby boomers were the first generation of teenagers with significant spending power, and combined with their numbers, fuelled the growth of massive marketing campaigns and the introduction of new products.1
has aged, it has redefined what it means to be young, middle-aged, and, now, older. People in the boomer generation do not
want to grow old the way their grandparents did; the result is a totally different lifestyle with a sense of adventure that does not fade with age, a variety of activities – quality time- oriented and a wide range of products designed to ward off the effects—or the signs—of ageing. Previous generations of people over 65 were ‘old.’ Baby boomers are in ‘later life’ or ‘the third age,’2
ageing gracefully and beautifully. As this group
Life-enhancing Between the changes of mentalities and the progress of medicine, it is clear that this generation is very different from that of their
Microalgae CO2 footprint
Minimal CO2
Waste Recycled oils Energy Figure 1: Closed-circuit low carbon footprint photobioreactor technology process
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parents. It wants to enjoy retirement, not to endure it. Moreover, an increasing number of seniors continue to work to some extent after 60, and most over-60s are also quite affluent with active lifestyles and an increasingly youthful mindset and discerning tastes. Popular with this generation, ageing well and
Ingredients
even ‘happy ageing’ are approaches that promote acceptance of one’s age by enhancing it. The positive consequence is this acceptance of some signs of ageing; the out-and-out youth- cultivating era is over. In this quest for mindful beauty radiance, what mature women expect from cosmetics is emotional pleasure, sensoriality but with new and smart products. Like Generation Y, mature women no longer want extra promises, but products based on clean, natural, and high efficacy ingredients.
Cutaneous ageing Cutaneous ageing is a complex phenomenon consisting of genetically determined intrinsic ageing and extrinsic ageing, the latter due to sun exposure, cigarette smoking and exposure to irritants. Cells suffer from oxidative stress, generating the decline of cellular activity, protein synthesis, lipids and natural moisturising factor (NMF) content. This results in modifications in all tissues of the body. The signs of skin ageing are characterised on the one hand by an increase of wrinkles, dryness and dark spots and on the other by the loss of volume, elasticity, and firmness.
September 2021 PERSONAL CARE
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